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Star Magic talents join Beautéderm family

Isah Red



Eight Star Magic talents brightened a rather dreary afternoon as they marched towards the podium inside the ballroom of Seda Hotel in Vertis North. They were introduced, one by one, as the new batch (actually the first batch) of Beautéderm’s young ambassadors.

Leading the pack was the young drama actor Carlo Aquino. The others were the returning Star Magic talent Matt Evans along with Ejay Falcon, Alex Castro, Ryle Santiago, Jane Oineza, comedian Kitkat and Ria Atayde.

This batch is also very much involved in selling hundreds of different beauty and skin care products, including slimming coffee and scents, both personal and for the home.

Each one of them, during the press con, admitted that they have been using Beautéderm products for a number of years even before they were signed to become ambassadors.

Carlo is the most seasoned of the group as one of today’s hottest young leading men with a consistent string of top-rating TV series as well as blockbuster and critically acclaimed movies under his belt — from TV’s Playhouse and The Better Half to the big screen’s Exes Baggage, to the upcoming Isa Pa With Feelings.

Matt Evans started as a housemate in the first season of the reality television show, Pinoy Big Brother: Teen Edition, on ABS-CBN. He has since evolved into an accomplished character actor starring in a number of TV series and feature films such as Komiks Presents: Da Adventures of Pedro Penduko, Tanging Yaman and Shake, Rattle & Roll 9.

Ejay Falcon was in Pinoy Big Brother: Teen Edition Plus and after that starred n both top-rating television series and blockbuster films, among which were Pasion de Amor, The Greatest Love, The Blood Sisters and Gandarrapiddo: The Revenger Squad.

FILMS will be shown in rotating schedules at the Santolan Town Plaza.

Alex Castro is a singer and actor. He is currently a Board Member in the province of Bulacan representing the fourth district, which includes Marilao, Meycauayan, Obando, Sta. Maria and the city of San Jose Del Monte.

Ryle Santiago is a part of It’s Showtime’s kilig ambassadors Hashtags. Apart from hosting ABS-CBN’s top-rating noontime variety show, Ryle also appeared in a number of films like Bakwit Boys and #ParangNormalActivity.

Jane Oineza was a child star in Goin’ Bulilit and Kung Fu Kids. While growing up, she appeared in numerous TV shows and movies. Jane also received an International Emmy Nomination in 2012 for her riveting performance in the “Manika” episode of Maalaala Mo Kaya.

Kitkat is one of the industry’s sexy comediennes. She is also a singer. Recently, she won Best Actress In A Featured Role at the 2016 Aliw Awards for her performance in the musical D.O.M. (Dirty Old Musical).

Ria Atayde is a rising dramatic star, consistently delivering noteworthy performances in Star Cinema films and ABS-CBN’s top-rating programs such as The Hows Of Us, Halik and Maalalala Mo Kaya.

Carlo, Matt, Ejay, Alex, Jane and Ria are all brand ambassadors of the amazing line of products under Beautéderm while Kitkat is a brand ambassador of Slender Sips of RD Healthy Living Corporation, sister company of Beautéderm Corporation.

All of them have only one thing to say when asked why they, especially the male celebrities, need to use the products. Carlo and the rest chimed, “It is necessary in our profession as actors to always look our best on and off camera. And Beautéderm products have proven, from the time we started using them, that they help in maintaining the health our complexion.”

Castro added, “I am also a politician and I find myself almost always under the sun. With Beautéderm’s sunblock, I don’t get sunburn at all.”

“My heart is overflowing with so much joy with the continuous expansion of our Beautéderm family,” says the company’s founder Rhea Anicoche-Tan. “We are gearing up for a lot of exciting events and milestones and I am humbled to share all of these wonderful events not only to our brand ambassadors and to our dear friends from the press but to all our resellers and distributors as well.”

Beautederm was founded and established in 2009. It prioritizes safety and effectiveness above all with its FDA Notified products, which only uses plant-based ingredients that are perfectly synergized to deliver the fastest and most effective long-term and sustainable results. A consistent Superbrands awardee, some of the flagship brands of Beautederm include Beautederm Skin Care Sets for both the face and body; Reverie by Beautederm Home which includes a collection soy candles and room sprays; and Beautederm’s perfume collection which includes Origin Senses perfumes for men among many others — all top-selling products in the market today.

Currently, Beautederm has over a thousand resellers both locally and internationally as it ships products every day both here and abroad with its strong partnership with DHL. The brand also has physical stores throughout the country and one in Singapore; and has almost 40 brand ambassadors, which include actors and actresses, TV personalities, singers, beauty queens, politicians, comedians and social media influencers.

Cinestudyante deadline extended today

The deadline of submission of entries to Cinestudyante, the first Filipino All-Student Film Festival, has been extended until today only.

The film festival is open to all high school and undergraduate students. Submissions may be in Filipino, Taglish or any of the country’s regional languages (with English subtitles).
Cinestudyante will only accept works produced from January 2017 to June 2019. The works of alumni of a school may still be submitted for as long as the film was produced at the time its creators were still students. Works done after graduation of college students are no longer eligible for submission. However, works of senior high school students enrolled in as freshmen in college are eligible.

All forms of student short films will be accepted. These include works representing the following genres: (1) short fiction live action feature; (2) animated short; (3) mixed media short films (incorporating animation with live action); (4) short documentary; and (5) experimental short film.

Submissions must have a maximum running time of 20 minutes, inclusive of OBB and CBB (opening and closing credits). Short shorts or microfilms (with a running time of three minutes or less) are also accepted.

All documentary film submissions must include necessary waivers and permits from those directly or indirectly involved as the subject of production.

Entries to Cinestudyante are accepted through the Communication or Film departments or programs of colleges and universities that may nominate outstanding works of their students. Each school can submit as many nominations as they deem representative of their best works. The other way is an individual or groups of students may submit their works, as long as they have an endorsement from the Program or Department chairperson responsible for their film or broadcasting courses.

Again, students may submit as many entries as they want but with the proper endorsement of their school authorities.

Schools and individual or group of students certified by their schools must submit their entries via email to, in the form of links via Vimeo or YouTube with proper identification and password. Each entry exceeding five minutes of running time must be submitted as an individual link. Clusters of microfilms may be combined to a single link for purposes of submission.

There shall be a total of four clusters, which will be programmed by the Screening Committee that will carry a total running time of 100 minutes per grouping. Each grouping shall include a cross section of all the genres included in the festival.

Thus, each cluster can have a minimum of five films or an undetermined maximum corresponding to the completion of the said total running time. These films will be shown in rotating schedules at assigned cinemas at the Santolan Town Plaza.

A minimum of 20 films will be selected from among these submissions. A Selection Committee shall be comprised of the following: (1) Festival Director and Chairman of the Selection Committee; (2) Festival Programmer; (3) Festival Coordinator; (4) Two representatives from the colleges and universities participating in the festival; and (5) Representative from Rockwell, the major sponsor of the festival.

A profit-sharing scheme has been drawn by Rockwell, in which a 50/50 sharing between the cinema and the students based on the box office receipts of their films will be implemented.
The best performing cluster will be shown at the Power Plant Mall cinemas at Rockwell Center, Makati.