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Pride on your wrist



Fitbit, the leading global wearables brand, aims to drive inclusivity with their diverse lineup of products. With the recent launch of the brand’s most affordable wearables in the Philippines — the Versa Lite, Inspire HR and Inspire — Fitbit aims to make health and fitness accessible to more people, and communicate their message of inclusivity that Fitbit is fit for everybody.

In celebration of Pride Month, Fitbit is driving their message of being fit for everybody one step further by showing their support for the LGBTQ+ community through their #FitForPride initiative. The brand has tapped members and allies of the LGBTQ+ community to take to social media and inspire their fellow members to start taking small steps to a healthier lifestyle, all while wearing your pride on your wrist.

With it’s wide variety of customizable elements, such as clock faces and accessory bands, you can wear Fitbit your way. Using the Pride clock face available in the selection, you can show pride as you achieve your daily health and fitness goals. As the brand was built on the idea that every bit makes a big impact, Fitbit is taking small steps to fostering inclusion — communicating that everybody can reach their goals.

Regardless of your weight, height, race, gender or sexual orientation, Fitbit is fit for you. The limited-time Pride clockface by Jeremiah Lee can be downloaded from the settings of your Fitbit app.