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Tommy stays fresh



The eponymous brand known as Tommy Hilfiger is still making waves in global fashion.
Notwithstanding the fierce competition in the fashion world and customers’ changing shopping habits, Tommy Hilfiger remains as one of the world’s most recognized premium designer lifestyle groups.

Recently, it unveiled the TOMMY HILFIGER Store-of-the-Future in Beijing which builds on Tommy Hilfiger’s vision for the future of retail.

Halima Aden wore a tailored leather dress over a satin wrap dress with leather knee high boots from TommyXZendaya, and a printed foulard scarf from Hilfiger Collection.

Located in the affluent Sanlitun area in the Chaoyang district, the store is designed to enhance the consumer experience through unique digital integrations that offer an immersive brand experience.

Consumers can unleash their creative spirit by personalizing styles at the TommyXYou customization station, dressing a virtual model with their favorite looks through the Mix & Match module at the Digital Table, and finding new styles to try on using the Smart Mirror Fitting rooms.

Consumers can access the entire world of TOMMY HILFIGER through the digital Shoppable Wall. Digital iPads feature the brand’s Make Creativity Possible and Make It Possible global advertising campaigns.

“The new Store-of-the-Future in Beijing reflects the innovative spirit at the heart of Tommy Hilfiger and builds on the strong brand recognition in China,” said Tommy Hilfiger. “Chinese consumers are very digitally advanced in how they interact with the brand so our Store-of-the-Future concept feels natural to them. As we reignite our strong partnership with Shawn Yue, it was exciting to fuse our creative spirits at this event.”

The Store-of-the-Future interior reflects Tommy Hilfiger’s new global retail concept, which fuses the brand’s American heritage with clean, modern finishes and a bright, airy aesthetic.

Australian model Shanina Shaik wore Tommy Hilfiger during the 72nd annual Cannes Film Festival. Shek wore a Spring 2019 TommyXZendaya check suit and Spring 2019 Tommy Hilfiger metallic frame sunglasses.

Today, celebrities all over are still spotted wearing Tommy Hilfiger, proof of the brand’s enduring desirability.

In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Greenbelt 5, Kiss & Fly — NAIA Terminal 3, Newport Mall, Rustan’s Makati, and Rustan’s Shangri-La. Visit or follow @ssilifeph on Instagram for more information.