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Standing strong




Arianna Cowper is making her voice heard and actions known against sexual abuse as the young Filipino model has joined hands with Toms Philippines for the “Stand for Tomorrow” campaign, which was launched together with the brand’s Venice Collection recently at SM Megamall’s Fashion Hall in Mandaluyong City.

Cowper is a volunteer at the New Beginnings Program under CRIBS Foundation, a non-profit organization licensed by the Department of Social Welfare and Development (DSWD) that provides a loving and safe environment for abandoned, neglected, surrendered babies and female minor survivors of sexual abuses.

TOM’S newest campaign aims to raise awareness on the importance of children’s health and education.

“I strongly believe that every child has the right to be protected and safe from sexual abuse. I have been volunteering to New Cribs to help them recover. I wanted to be a voice to help these children to have more support because I know there are more out there who need help and that they can get help. I am proud that I can share this advocacy with Toms through this campaign and their new collection,” Cowper said. “I also share the vision of a world free from abuse and I would like everyone to stand for a good cause and have the courage to take it.”

The New Beginnings Program helps in healing and recovery of sexually-abused female minors from seven to 17 years old. Its services include home life, formal education, adjunctive therapy, individual and group counselling, basic health services, family counselling and after care services.

Cowper says she has seen for herself the positive impact of the programs on the girls. From being shy and non-participative, the girls have warmed up to the volunteers and helped each other recover during the difficult process.

“Living in a social media age, you see a lot of girls, a lot of people at their age right now. And it’s really, really refreshing to see these girls like they’re outside of that world, but you know, they still have their problems. They’ve gone through a lot of things but they never lose hope and they still support each other. And every time I’m there, they like to sing a song for us, write songs and everything, and it’s just like, I get really emotional about that,” Cowper revealed.

GUESTS and influencers supporting “Stand for Tomorrow,” an advocacy that envisions a world free from abuse.

CRIBS’ Receiving Homes program provides an alternative home environment for abandoned, surrendered, neglected and dependent children from birth to four years old. The goal is permanent placement with their birth families, relatives or adoptive families. Their other programs are Post Residential Care, Foster Care, Community Advocacy and Volunteer Resource.

Toms has been known for its One for One, which, since 2006, has donated one pair of shoes to a child in a developing nation for every pair sold to consumers. To date, 93 million pairs were given and Toms also sponsored 740,000 sight restorations and 720,000 weeks of safe water to communities around the world.

Through Cowper and other local leaders, celebrities and influencers, Toms sees greater impacts as these “change ambassadors” address some of the most pressing issues through project-based investments.

ARIANNA Cowper wearing a pair from the Tom’s Venice collection.

“Our commitment to health, education, and economic opportunity has never changed, but the world we live in has. That is why we are continuing to evolve and put our company and profits towards solving the problems that impact our world today,” said Amy Smith, Toms’ Chief Giving Officer.

On the other hand, Toms’ Venice Collection is available at stores at SM Megamall, Powerplant Mall, and Glorietta 4. It offers a bold selection with chunky, sneaker-like cupsoles on the iconic silhouettes, the Alpargata, Cordones and Botas. Included are spirited vignettes that feature neon, iridescence, 1990s flair, and funky, statement-making platforms.
“Toms Venice Collection is colorful, inspiring and we invite everyone to support the cause in every sole. This collection expresses our passion as we encourage those that are curious, the adventurous and those that believe that they can make a difference.”says Camile Banez, brand head of TOMS Ph.