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Joey Concepcion Ironmark awardee



Volvo Philippines recently honored Joey Concepcion as the company’s “Ironmark Awardee” in the recently concluded People of the Year Awards. The local authorized distributor and dealer of Volvo cars in the country recognized his achievements in the field of business and entrepreneurship.

A true visionary

Aside from his accomplishments as president and chief executive officer of RFM Corporation and other top businesses in the country, Jose Ma. Concepcion III has other commendable pursuits in the socio-civic sphere.

His vision of an enterprising and progressive Philippines with empowered and optimistic Filipinos has led him to found Go Negosyo — an advocacy of the Philippine Center for Entrepreneurship (PCE), a non-stock, non-profit organization. Along with like-minded individuals, it has come from an advocacy to a full-blown movement that has helped change the mindset and attitude of Filipinos regarding business and entrepreneurship.

As the presidential adviser for entrepreneurship, he sits in a unique position where he strives to bridge the gap between the government and the public sector. His aim is to achieve the common goal of inclusive prosperity by working together to produce advantageous outcomes.

Concepcion has received numerous accolades because of his sterling contribution and in advancing the micro, small and medium enterprises in the Philippines and elevating the entrepreneurship spirit through programs of prosperity for all. In 2018, he was one of the recipients of the Padma Shri Award, the highest civilian honors given by India, for his work in trade and industry.

A stamp of strength

The Ironmark is Volvo’s signature stamp that symbolizes strength and durability. An ancient symbol for iron, the Volvo emblem also represents Swedish steel and quality, characteristics that are shared by the Ironmark Awardees over the years. The Volvo Ironmark Award is only given to a select few — an honor accorded to a carefully chosen crowd whose contributions spell a difference in the industry and the society as a whole. It is a stamp of appreciation that acknowledges the awardees’ significant efforts to make the industry they move in vibrant, more meaningful and strong.

Volvo Phl has given the Ironmark Award since 2012 to outstanding individuals in various fields, including Manny Pacquiao, Dr. Vicky Belo, Ces Drilon and Bea Alonzo.

“We continue to applaud our Ironmark Awardees as they continue their efforts to better society. For Volvo, we stand firm with our commitment to produce cars with people in mind — including the smart and stylish Volvo XC40 and soon, a class-leading plug-in hybrid model. Together, we roll on to a future where cars help make life more comfortable and less complicated,” Christopher Yu, marketing head for Volvo Philippines said.