Eager to promote its newest brand image, Pilipinas Shell presented its newest ambassadors during a media launch at the Manila House in Bonifacio Global City.
The ambassadors are not just the endorsers of the Shell brands but are living proofs of the company’s commitment to its customers, as they relate their personal experiences in using Shell’s products and services through the years.
One of the most influential celebrities in the country today, Maine Mendoza is the new brand ambassador for Shell FuelSave. Launched with a new formulation last year, Shell FuelSave has Dynaflex technology designed to help improve engine efficiency. Shell has always been embedded in Mendoza’s life even before she rose to fame, as her family owns a number of Shell retail dealerships.
“My parents wanted to invest in a company that is recognized for credibility and quality,” she shared. “So when the opportunity came, they didn’t have to think twice about partnering with Shell.”
Now that she drives around the city a lot, she only has one go-to fuel.
“I’ve always been practical and I always go for the smart option. I recommend Shell FuelSave because it’s so fuel efficient that I can navigate traffic with no worries,” she said.
Shell’s second ambassador is prominent actor and travel show host Drew Arellano. His fuel of choice is Shell V-Power, Shell’s best-ever premium gasoline with boosted Dynaflex technology designed to deliver both performance and efficiency.
Biyahero for life, Drew is a member of the popular BrapPack, a group of driven, outdoorsy men who bond over long motorbike rides in and out of the city while promoting road safety.
“I definitely need reliable performance on the road that’s why I use Shell V-Power,” Arellano said.
“Since I started using it, I’ve never had problems — whether I’m going on long bike rides with my buddies or just simply cruising around with my family in our SUV,” he added.
While Shell offers world-class, high-quality fuels to help customers make the most of their drive, the company is also committed to supporting several advocacy programs, such as road safety and environment sustainability.
Meantime, aligned with the same goals, Nico Bolzico is also proud being a Shell ambassador.
“I am so happy to learn that my most trusted fuel brand is also supporting various advocacies that aim to make the future greener” he said.
He also pointed out how he was impressed with Shell’s various partnerships with Plastic Bank and its role in the Global Road Safety Partnership Philippines — an organization known for promoting road safety among children nationwide.
Nico also recalled how his father recommended Shell to him when he was just starting out driving in Argentina. “Shell Fuels has always given me worry-free journeys. I would never compromise on quality and Shell is truly world-class.”
“Shell has always been dedicated to ensuring that we have the best-fitting fuels range for motorists,” Mark Malabanan, Shell V-Power brand manager, meantime stated. “We are happy to have Maine, Drew and Nico as our newest ambassadors because they are living testaments to what our brand stands for and the value we can give to our customers.”