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Broadcasting’s future in good hands



“Take my job!”

The offer should be enticing, especially for a young college graduate wanting to find a place in the already crowded world of sports broadcasting.

But it was not even a dare coming from Noel Zarate, now an accomplished broadcasting personality since shifting from a career in music. He is serious in giving back what was handed to him by his older peers.

Zarate is among the still young batch of broadcasters who are making sure they would leave their careers in good hands by giving the younger hopefuls a venue to improve on their crafts.

CHARLIE Cuna (second from left) and Cheska Litton share inputs to the newbies.

His group revived the NEWBIES Broadcasting Academy which provided workshops and seminars to young broadcast hopefuls with the now defunct Center for Sports Communication (CSC).

The CSC started the program in 2001 with then PBA radio panelists Raymond Liboro, Benjie Santiago, the late Barry Pascua and Zarate at the helm

Its first eight batches produced personalities who are now common faces and voices on television and radio.

Boyet Sison, Mark Zambrano, Gretchen Malalad and PBA broadcasters Charlie Cuna, Magoo Marjon, Richard del Rosario, Chuck Araneta and Rizza Diaz are a just few of the names who made it big in the industry.

Members of the group, however, got tied up with their respective jobs and their project screeched to a long lull before Zarate formed the International Institute for Film and Broadcast Arts (IIFBA), Ignite Media and Ube Media, with improved syllabi.

FACING the camera, this student is tested for the things he learned from the lectures.

Zarate, himself, was deep into sportscasting and writing for ESPN5, Solar Sports and the ASEAN Basketball League (ABL) — not to mention being the only venue announcer of the Samahang Basketbol ng Pilipinas for Federation Internationale de Basketball (FIBA) events here — that his last workshop was held in 2016.

But the desire to pass on the baton of broadcasting while they can still run remains with him and his new group, including Troy Yaw (a CSC batch 7 graduate in 2004), that they pushed the restart button and welcomed another young batch, this time with former students and graduates of their previous clinics.

Through word of mouth and the social media, the NEWBIES Broadcasting Academy “Broadcasting 1.0” workshop was launched with a full class of 36 participants.
The big names answered the call once more.

Sev Sarmenta, one of the most generous hearts in the field, checked in with Cuna, director Coy Yupangco, Marjon, Araneta, Diaz and Migs Bustos. They completed the cycle in welcoming the new batch of future broadcasters in the workshop held at the Development Academy of the Philippines (DAP) in Pasig.

NOEL Zarate teaches the fine art of broadcasting to a young batch.

Zarate said he sees himself in the young hopefuls. He was like them when he was taken in by his mentor Bill Velasco in 1994 to do the now-defunct Philippine Basketball League (PBL).

The shift was a sacrifice for the young Zarate as he had to give up his first love — music, which was also kind to the then fresh UP College of Music graduate. He was a Tenor 1.

He had to change his tone when he joined various broadcast teams. But no regrets, Zarate is now among the most recognizable faces and voices in the field.

For him, it is the time to give back.

The final NBA batch for 2019 will have their sessions from 2 to 4 August. Only 36 will be admitted.

All of them can take his job.

But they have to learn the craft first. So that Zarate and crew will have nothing to worry about broadcasting’s future when they leave.