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Ever Bilena: 36 years and counting



Leading local cosmetics brand Ever Bilena copped another milestone as it celebrates its 36th year of generating crowd-favorite products and recognizing its employees’ role in its success and releasing a theme song that embodies its legacy.

No less than Ever Bilena president and CEO Dioceldo Sy graced the company’s anniversary photo shoot, which also gathered Ever Bilena’s endorser lineup — singer-actress Loisa Andalio; Christian Bautista for Blackwater Men, with Barbie Imperial and Daiana Menezes for its counterpart, Blackwater Women; Careline ambassador Andrea Brillantes; joining Max Collins for EB Advance is the fierce and bold Glaiza de Castro; while the newest addition to the Ever Bilena family were Ara Mina representing EB Direct Sales; Maris Racal as the freshest face of Careline; and multi-hyphenate celebrity Rayver Cruz for Blackwater.

“It is a great honor to become part of our consumers’ journey to beauty for 36 years. Ever Bilena continues to offer high quality and budget-friendly makeup items so that everyone, no matter your age or background, can feel more beautiful and confident,” said Sy.

As the company celebrates another milestone, Ever Bilena promises new items that will soon be in the market.

“Our goal is to continuously provide a bigger item selection for our customers, from different walks of life, in terms of new product developments that we launch in the market,” said Ever Bilena marketing manager Olive Padilla. “Also, our aim is to provide consumers access to a wide range of high quality makeup and personal care products developed to suit their personality and preference.”

Aside from the shoot, the leading cosmetics company is set to release a music video featuring its official theme song.

“The song is about legacy, pride and trust. We want to make sure that each and every part of the Ever Bilena experience that happened in the past 36 years is included,” Sy said, adding that employees, along with its brand ambassadors will appear in the video.