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Globe inks collab with Tiktok



Social video app Tiktok has allied with dominant telecommunications provider Globe Telecoms to expand its local reach. The strategic partnership was inked at the Fort Strip in Taguig last Friday, 12 April.

“The Philippines is one of our most important markets, it is one of our fastest growing markets in Asia,” said Steven Tannason, Tiktok strategic partnerships chief in Southeast Asia.

According to Tannason, the Philippines is an important market for Tiktok, with more than one billion downloads in the country. He also said that Filipinos’ love for and inclination in music are what drove this large number. The tie-up with Globe will allow Tiktok to go further.

“Today’s youth are more expressive and creative than ever. Growing up in a highly-digital time has given them a platform to be more inspired to share more of what they love whether it’s funny short videos, trending dance moves or new music they like,” shared Jil Bausa-Go, vice president of Globe for content partnerships.

For the partnership, Globe will let Pinoys get the most out of the application with the introduction of a special package. Tiktok is offering several prepaid promos such as the TIKTOK15 (100MB for a day), TIKTOK50 (600MB for seven days), and TIKTOK199 (1GB for 30 days). All are available by just typing in the keywords and sending it to 8080.

Special promos for Globe Prepaid GoSURF and Globe at home HomeSURF users are also on its way.

Representing their respective companies, Tiktok and Globe. (From left) Steven Tannason and Gil Bausa-Go officially announce their collaboration.

“This almost-unlimited access for sharing and receiving everyday moments goes hand-in-hand with digital responsibility as an essential skill. We at Globe are excited to partner with Tiktok to provide exclusive data offers and strengthen our commitment to the cyber wellness of our users — giving Filipinos a better overall digital experience,” Go added.

Aside from these exciting promos, Globe and Tiktok will launch the #CreateWithLove Challenge aimed at encouraging their users more engaged. Similar to their previous competitions, like Clothes Swap Challenge and Rotation Challenge, participants joining the #CreateWithLove have to film themselves while expressing their love for anyone or anything they are most passionate about.

“We are thrilled to partner with Globe Telecom to empower more Filipinos to bring their imagination to life and making the most out of capturing their moments in 15 seconds,” said Tannason.

Primarily targeting the “Gen Z” market, Tiktok was able to design a platform for the new generation’s creators that allows them to express their true selves, given “lowered boundaries for sharing, creating, discovering — all made easy on mobile.”