With its reasonable streaming fee, easy-to-navigate website, plus the fact that a maximum of four devices can stream simultaneously, admit it, we’re all hooked to Netflix.
Can you imagine? Four people can watch movies, series, documentaries or concerts all at the same time in high-definition screens by just paying a maximum of P550.
Netflix opened its door to the public in 1997, which was conceived with the primary business in subscription-based streaming OTT service, a type of content providers that bypass telecommunications, multichannel television and broadcast television to give viewers a content with the use of the internet.
As of today, the company has 139 million subscribers/viewers all over the world.
One of the many top-rating movies and TV series of Netflix are the Sandra Bullock-starred Bird Box, revolutionary Black Mirror, the overwhelming 13 Reasons Why and the petrifying Haunting of Hill House and a lot more.
And if you’re a K-drama zealot, Netflix won’t abandon you especially with the introduction of its newest top-rated series: Kingdom.
But independent of the quality and timely-themed films, why are the public’s eyes all gazing to their screens watching Netflix shows?
According to research, there are metrics on how an individual adapt to innovation such as Netflix. These are relative advantage, compatibility, complexity, trialability and observability.
And most of these you can observe on Netflix’s website.
The relative advantage could serve as the most reliable metric. It tries to measure how innovation is better as compared to its apparent competitors. To make it simple, a change should save people from wasting more money, time and effort.