Media giant GMA Network, Inc. is investing over P1 billion to complete the second phase of its digitization project.
The second phase encompasses the production, post-production, content management and distribution of GMA and GMA News TV’s programs, starting with the commissioning of the digital terrestrial transmitters that provides superior digital TV signal reach, enabling the viewership of Kapuso programs through digital-enabled TV sets and set-top boxes in various areas in the country, including Mega Manila, North Central Luzon, Cebu and Davao.
GMA is also set to complete the upgrade of its electronic field production capabilities to further improve its high definition (HD) image capture to full 2K/4K HD, elevating GMA Network’s output to true global standards. In anticipation, the requisite enhancements to the network’s media asset management and broadcast automation systems have already been completed.
Post production is likewise implementing full equipment and software upgrades coupled with increased storage and color grading capabilities to optimally process high-end 2K and 4K HD formats.
GMA’s field news gathering capabilities are being similarly upgraded to enable the transmission and delivery of HD-captured remote live events to GMA Network’s technical operations center as they happen.