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Filipinos high on fragrance



For a country that puts so much emphasis on beauty, it is not surprising that fragrance is on top of its beauty list.

In fact, the Philippines ranks as the third biggest market in Southeast Asia in terms of fragrance consumption, according to an official of Firmenich, one of the world’s top fragrance and flavor companies based in Geneva, Switzerland.

“Baby cologne has a strong heritage in the Philippines,” revealed Edouard Clere, sales director for Fine Fragrance for Firmenich in Asia, during the recent launch of the 5th Philbeauty at the Marco Polo Hotel in Pasig City.

Clere added that 58 percent of the Philippine fragrance market is mass-based while the rest goes to the premium segment.

He said based on the olfactory profile of Southeast Asians, there is a preference for floral, freshness and fruity facets. “Sweet notes should be well-balanced. Not too heavy. If it’s too sweet, it is not going to work,” he said during his presentation.

Clere noted that ingredients are very important in the fragrance business. He added that there should be balance with the use of synthetic and natural ingredients in perfume making.

There is so much to explore in terms of fragrance and innovation is essential in the process.
“We invest 10 percent on innovation every year which is a lot to create new perfumes, new fragrances, new smells, new odors for our customers,” Clere pointed out.

And he is excited as Firmenich will again provide an olfactory fragrance experience to all visitors of Philbeauty 2019 to be held on 4 to 6 June 2019 at the Function Rooms 4 & 5, Level 2, SMX Convention Centre, Pasay City, Metro Manila, Philippines.

The powerhouse lineup of speakers representing different sectors and perspectives at the “Lukan to the Future: Conversations that Matter” held last January to kick off the year-long 25th Foundation celebration, the St. Luke’s Medical Center College of Medicine-William H. Quasha Memorial.

Philbeauty, the Philippines’ most recognized and the leading International beauty trade show, promises the freshest and the hottest trends and innovations in the beauty industry as it gathers the beauty industry’s top companies and will showcase 200 international and local brands from 24 countries and regions.

This year, four new segments will be highlighted, namely, finished products, supply chain, locally made and professional hair and beauty.

The Philbeauty market includes wholesalers, distributors, agents and retailers, owners of beauty salons, hair salons, nail salons and spas, stylists, makeup artists, beauty consultants, therapists, dermatologists, pharmacists and aesthetic doctors, sourcing managers, procurement heads, R&D managers and purchasing managers and many more.

During the launch, partnerships were signed with various associations, namely, the Chamber of Cosmetics Industry of the Philippines (CCIP), Vanity Association of the Philippines, Unified Make-up Artists of the Philippines (UMAP), as well as international associations like the Asian Hair Masters Association Hongkong, Korea International Academy of Medicine Beauty and Diana V. Ilano Makeup Artistry.

The first two days of the event are free for trade professionals and will only be open to the public on the last day for a minimal fee. For more information, please visit