Lead e-commerce firm Lazada has resorted to chartered flights to deliver overseas purchases from the record-breaking year-end shopping festival.
In an industry-first, two flights from Hong Kong were chartered this month to expedite the delivery of up to 200 tons of parcels bought through Lazada’s online marketplace during the 12.12 Grand Year-End Sale.
The first chartered flight, a cargo plane operated by Emirates, arrived at the Ninoy Aquino International Airport on 18 December. The other flight arrived only three days earlier.
“We are marking another milestone not only for Lazada but also for the country’s e-commerce industry,” said Juan Pavez, Lazada Philippines’ CEO for operations/logistics. “This is just one of the many ways we are ready to take to deliver on our promise of a seamless shopping experience.”
The chartered flights carried purchases from Lazada’s Taobao Collection and overseas merchants. Launched in the Philippines a year ago, Taobao Collection offers curated items offered on Alibaba’s marketplace, which was previously unavailable to Filipino shoppers.
Through our cross-border operations, we can give Filipino shoppers more product choices and make items accessible at their fingertips,” Pavez said. “The chartered flights, meanwhile, allow for the shipment of large volumes of parcels at once and, thus, enable Lazada to deploy them for last-mile delivery at the shortest time possible.”
Across Southeast Asia, Lazada was able to deliver more than 1 million parcels in a day for the first time ever, as it drew a whopping 1.3 billion visits to its platforms during the 11.11 and 12.12 shopping festivals.
The buying frenzy, which started from the one-day sale last 11 November continued into December. After crushing the region’s 11.11 online sales records, all six countries, Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, outperformed expectations.
During 12.12, Lazada Philippines rang up sales tally that was more than 30 times its normal-day gross merchandise value.