The Hong Kong Tourism Board (HKTB) has joined forces with National Geographic, the world’s destination for science, exploration and adventure, to promote its 10th annual “Great Outdoors” campaign, featuring 13 of the city’s most stunning landscapes.
The campaign will include an authoritative guidebook, Your Guide to Hiking and Cycling in Hong Kong, photo gallery as well as collaborative content with insights from National Geographic (NatGeo) photographers and trail experts.
Visitors to Hong Kong, including adventure-loving Filipinos, can now discover some of Hong Kong’s most picturesque nature trails through the contrasting lenses of the “One Place, Two Perspectives” narrative. Contrasting city views with verdant mountains, traditional villages with natural flora and fauna and beautiful landscapes with stunning seascapes, the stories will present Hong Kong as a breathtaking visual dichotomy.
These tales of contrasts will celebrate the hard-to-believe fact that about three-quarters of Hong Kong’s landmass is actually countryside and that the vast network of hiking trails is easily accessible from any corner of the city.
“We are delighted to be working with a powerful brand like National Geographic, which has a huge number of followers, who enjoy traveling and adventures,” says Anthony Lau, executive director of the HKTB. “In this fresh attempt to showcase Hong Kong’s natural beauty through stunning photography and inspiring stories by some of the world’s top photographers, we hope to encourage visitors to discover another side of cosmopolitan Hong Kong during the hiking season from November to March.”
“Partnering with HKTB is a fantastic opportunity to transform the way people think about Hong Kong, showing off its contrasting urban and rural beauty in a new light through the lens of talented photographers and explorers,” says Con Apostolopoulos, senior vice president, National Geographic Partners, Asia Pacific & the Middle East.
“One Place, Two Perspectives” will be presented by a talented team, including French photographer Matthieu Paley, one of the NatGeo contributing photographers in the world.
National Geographic award-winning photographer and Hongkonger Tugo Cheng, whose background in architecture gives his work a unique aesthetic, will dish up an inside scoop on the beauty of Hong Kong’s natural landscape. Trail runner Wyan Chow Pui-yan, who was the first local female to win the Vibram Hong Kong 100 and who placed 17th in the Ultra Trail World Tour, will lead the NatGeo team into Tai Mo Shan Country Park and the city’s tallest mountain, at 900 meters above sea level.
The National Geographic x Great Outdoors HK campaign will shine the spotlight on the green treasures of Hong Kong, beyond the city’s familiar bustling skyscrapers and developments. For visitors old and new, it will truly be a breath of fresh air.
For more information about Great Outdoors Hong Kong, visit http://www.discoverhongkong.com/eng/see-do/great-outdoors/index.jsp. Your Guide to Hiking & Cycling in Hong Kong will be available at HKTB visitor centers around the city. An e-version will also be available for download at http://www.discoverhongkong.com/eng/plan-your-trip/travel-kit/guides.jsp#outdoors.