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The ‘giving cart’ uplifts coffee farming



From the pioneering coffee farming advocacy arm of Henry & Sons comes The Giving Cart, a brand-new platform designed to make ordinary trips more meaningful through its premium coffee and quick-serve meals, helping spread its cause among commuters and expanding its social enterprise’s reach.

A pop-up concept formed under the Foundation for Sustainable Coffee Excellence’s social enterprise TGC, The Giving Cart is the average commuter’s go-to spot for feel-good indulgences prepared for a cause.

Much like other TGC platforms, it not only rewards people with the simple delight of coffee, it also supports programs that benefit the coffee farming communities of Benguet. Serving a piece of comfort for the everyday grind, The Giving Cart offers caffeinated drinks to help uplift the mood of urban travelers across the Metro.

INVIGORATING sips for the benefit of Benguet farmers.

Stop, sip and savor goodness

“We all know how stressful commuting is,” shared Foundation for Sustainable Coffee Excellence (FSCE) director and Henry & Sons CEO Michael Harris Conlin. “We thought of how wonderful an opportunity it would be to welcome all our dedicated road warriors into our cause in the best and most delicious way possible.”

Amidst the bustle of the urban commute, The Giving Cart hopes to make ordinary trips more meaningful and reward people with a chance to indulge in giving as they unwind and savor the simple delight of a satisfying meal or an invigorating beverage, priced all at P80 each.

The Giving Cart is set to feature local selections that capture the flavors of the city’s diverse locale, starting with Taytay’s signature Budbod, a delectable medley of fried rice topped with minced tapa, tomato, onion spring and scrambled eggs. Meanwhile, beverage options offered at The Giving Cart include Espresso, Americano, Latte, Timplado, Coffee Quake, Choco Quake and Hot Choco.

THE GIVING Cart offers meals and drinks for P80 each.

Coffee served with a purpose

One of TGC’s three platforms businesses can adopt — the other two being The Giving Café, a safe haven of comfort and indulgence; and The Giving Caravan, a roving mobile café that brings communities a taste of genuine compassion. The Giving Cart directs its proceeds to fund programs by the Foundation for Sustainable Coffee Excellence as part of its mission to make the lives of coffee farmers in Benguet easier.

This includes The Giving Well (atmospheric water generators, water gallons and filtration tablets), Cup to Seed (livelihood programs and post-harvest facilities), Coffee for Great Minds (educational assistance and trainings), Beans for the Little Ones (mosquito nets, booster vaccines, dental treatment and basic hygiene kits) and Beans within Reach (programs that promote traceability and connect local farmers to global buyers).

FSCE is a foundation built around the concept of bringing the country back into the global coffee spotlight starting with the empowerment of coffee farming communities of Benguet.

Commuters today are rewarded with the break they deserve as the first Giving Cart has started delighting all those who pass by the MRT Cubao Station this September.