Local luxury retailer SSI Group, Inc. has entered into an agreement with Shake Shack to bring the US-based burger joint to the Philippines and Southeast Asia, with its first store to open by early 2019.
SSI Group President Anton Huang said the company is excited to bring the burger joint to Manila and cater to young consumers.
“We are proud to partner with Shake Shack and bring a complete gastronomic experience” to the Philippines, Huang said.
Shake Shack announced the deal in various social media outfits saying, “Mabuhay, Manila! Pack the Jeepney – we’re officially headed to the Philippines.”
Michael Kark, Shake Shack’s VP for Global Licensing added, “We are excited to begin the search for our first site in Metro Manila and look forward to becoming part of this community.”
Shake Shack is the first food joint and the latest addition to SSI’s foray in foreign brands, including Zara, Gucci, Armani and others. Andrew Malihan