SOCIAL SET
Everyday Reimagined
Challenged to look at deeply resonant consumer staples with fresh eyes, the makers crafted a collection that balances individual imagination with collective nostalgia, bridging everyday culture and homegrown craftsmanship.
Celebrated Filipino designer Thian Rodriguez — marking his 10th year in the industry — recently led an eclectic collective of local creatives, including Gouache, Charming Baldemor, Dahum Studios, Piesa and Tropik Beatnik, to reimagine beloved household staples through the lens of contemporary art, fashion and design.
Moving beyond traditional packaging and branding, the participating artists drew from shared cultural memories and neighborhood sari-sari store nostalgia to transform familiar everyday icons into unexpected, multi-disciplinary expressions of Filipino artistry.
Challenged to look at deeply resonant consumer staples with fresh eyes, the makers crafted a collection that balances individual imagination with collective nostalgia, bridging everyday culture and homegrown craftsmanship. Experience familiar Filipino icons in an inspiring new setting, this exclusive collaborative showcase, URC x SPATIO, is now on view at Opus Mall, Bridgetowne, Quezon City.Photographs courtesy of Spatio