Palawan MSMEs embrace digital tools

More than 100 micro, small and medium-sized enterprises (MSMEs) from across Palawan explored how digital technology can help expand their businesses during a learning session held in Puerto Princesa City.

The event, dubbed MSME Day Palawan, was led by PLDT and Smart through PLDT Enterprise and its #KonektedforLivelihoods advocacy, in partnership with the Department of Trade and Industry (DTI).

Participants attended discussions on financial technology, connectivity solutions, short-form video content creation and artificial intelligence, with experts sharing practical tools to improve business operations, reach more customers and identify new opportunities.

For local entrepreneur Abigail Sontillano, owner of Natureganic Shoppe, internet connectivity has helped her business reach customers beyond Palawan.

“The internet has really enabled us to grow our business and serve more customers, not just here in Palawan, but also outside of it,” Sontillano said.

Her shop sells all-natural soaps, shampoo bars, citronella balms and lotions, among other skin care products. She said social media helps connect the business with customers looking for anti-mosquito and anti-bug products, particularly during the rainy season when dengue is widespread.

“It’s important that we are able to reach customers who need our products to protect themselves and their loved ones,” she said.

Representatives from the Palawan provincial government, led by Provincial Administrator Atty. Jefrie Sahagun, and DTI officials, led by Provincial Director Hazel DP. Salvador, attended the activity.