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SM Fairview brings a magical world to life

Jason Mago · Nov 2, 2026, 8:45 AM

The grand castle-themed entrance to SM City Fairview’s 'World of Wizards' attraction. — Photographs courtesy of SM

SM City Fairview opened “World of Wizards,” an immersive, magic-themed attraction, on 31 October, offering families and mallgoers interactive experiences and themed spaces until 31 December.

Located at the mall’s Upper Ground Level, Centralwalk, the attraction is open daily from 1 p.m. to 7 p.m., according to SM Supermalls.

The attraction transforms part of the mall into a fantasy-themed setting where visitors can explore themed spaces and take part in activities designed for guests of different ages.

A COSTUMED performer poses beside the Magic Express train display.

SM Supermalls introduced the attraction in partnership with Coolectzone, Funko Asia, Toy Kingdom and Filbar’s, bringing together collectibles, toys and entertainment in a wizard-themed experience.

Entry passes may be redeemed through qualified purchase receipts and an event coupon from the SM Malls Online app.

Customers can receive one pass for every P500 spent at participating food and fashion stores. Purchases of P1,500 at The SM Store qualify for two passes, while spending P500 at SM Cinema, Game Park and Food Court outlets also entitles customers to two passes.