BUSINESS

DHSUD, housing agencies mark National Shelter Month 2026 with highlights

DT · Oct 26, 2026, 1:53 AM

DHSUD Secretary Jose Ramon Aliling, along with SHFC President and CEO Federico Laxa, Pag-IBIG Fund CEO Marilene Acosta, NHMFC President Renato Tobias, HSAC Executive Commissioner Avelino Tolentino III and other housing officials, leads the opening of the 2nd National Housing Expo (NHE) 2026 at the SMX Convention Center Manila.

The Department of Human Settlements and Urban Development (DHSUD) highlighted key housing initiatives during the week of October 19-23 as part of the monthlong celebration of National Shelter Month (NSM) 2026, with the theme “Tahanan. Pamayanan. Kinabukasan.”

Graced by no less than President Ferdinand R. Marcos Jr., a major highlight was the 2nd National Housing Expo 2026, led by DHSUD and Pag-IBIG Fund on October 19-20 at the SMX Convention Center Manila in Pasay City. The biggest ever housing expo to date, the event recorded 45,700 online registrations. Prospective buyers explored housing options, promotional prices, and subsidized Pag-IBIG housing loan rates of 3%, 4.5%, and 5.75% under the Expanded Pambansang Pabahay para sa Pilipino (4PH) Program, subject to applicable guidelines and loan terms. More than 30,000 flocked the expo which featured around 80 developers offering 50,000 housing units.

Expanding private-sector participation, DHSUD Secretary Jose Ramon Aliling witnessed the signing of separate Memoranda of Understanding with Pag-IBIG Fund of Federal Land and Megaworld as the latest top developers to join the Expanded 4PH Program, providing qualified Filipino families with more housing options.

The week also saw 30 members of Immaculada Homeowners Association Inc. Phase 1 in Antipolo City receive Transfer Certificates of Title (TCTs) under the Enhanced Community Mortgage Program (ECMP) after nearly two decades of waiting; 160 beneficiaries of the GMA Ville Lot 110 Housing Project in Cebu City receive Certificates of Entitlement (COEs) after more than 20 years; and 175 low-income families receive the symbolic keys to their homes at Jubilee Ville Guiguinto-1 in Guiguinto, Bulacan.

These milestones reflect DHSUD’s continuing efforts to expand housing opportunities, strengthen government-private sector partnerships, secure land ownership, and ensure dignified lives and a brighter future through safe, decent, and affordable shelters.

THOUSANDS of homeseekers flock to the NHE 2026 to explore housing options from various participating developers, including some of the country’s top companies.

EXHIBITION halls at the SMX Convention Center attract a sea of prospective homebuyers during the two-day Expo.

DHSUD, Pag-IBIG Fund, and Federal Land, led by President Jose Mari Banzon, formalize their partnership through an MOU signing led by Secretary Aliling and Pag-IBIG Fund CEO Marilene Acosta.

SECRETARY Aliling, SHFC President and CEO Laxa, NHMFC President Tobias, ang NHA General Manager Joeben Tai award a land title to an Expanded 4PH beneficiary during the Expo.

SECRETARY Aliling and Pag-IBIG Fund CEO Acosta, along with Megawide Construction Corp. head Edgar Saavedra, witness the topping-off ceremony for Avesta Residences, a project under the Expanded 4PH.

PAG-IBIG Fund and Ayala Land Inc.’s Avida and Amaia seal an MOU to expand housing opportunities under the Expanded 4PH Program, witnessed by Secretary Aliling and ALI President Meean Dy.

DHSUD, Pag-IBIG Fund, and SM Development Corporation, headed by President Jeffrey Lim, seal their commitment to expanding affordable housing through an MOU signing led by Secretary Aliling and Pag-IBIG Fund CEO Acosta.

SECRETARY Aliling, along with Senior Undersecretary Eduardo Robles Jr. and Cebu City Mayor Nestor Archival, awards a Certificate of Entitlement (COE) to Cebu beneficiaries, advancing efforts to secure land tenure for Filipino families.

SECRETARY Aliling joins CEO Acosta and Megaworld officials, led by President and CEO Lourdes Gutierrez-Alfonso, in sealing a partnership under the Expanded 4PH Program.

THE MOU signing between DHSUD, Pag-IBIG Fund, and DMCI highlights private sector participation in the government housing initiative

DHSUD Secretary Aliling, together with the KSA heads, awards a land title to an Expanded 4PH beneficiary--turning years of uncertainty into security and peace of mind.

PRESIDENT Ferdinand R. Marcos Jr. pays a surprise visit during the opening day of the Housing Expo and tours the booths accompanied by Secretary Aliling and heads of KSAs.

DHSUD, Pag-IBIG Fund, and Robinsons Land Corp. formalize partnership through an MOU signed by CEO Acosta and RLC President Mybelle GoBio , reinforcing efforts to widen access to homeownership under Expanded 4PH

THE signing of the MOU between DHSUD, Pag-IBIG Fund, and Filinvest Land Inc., represented by President Tristan Las Marias, marks a milestone in strengthening private sector engagement under Expanded 4PH.

SECRETARY Aliling, CEO Acosta, and SHFC President Federico Laxa engage with exhibitors after officially opening the Expo.

DHSUD Secretary Aliling witnesses the MOU signing between Pag-IBIG Fund CEO Acosta and Rockwell Land President Alfredo Austria aimed at widening access to homeownership opportunities.

BENEFICIARIES of the Jubilee Ville Guiguinto-1 Housing Project in Bulacan receive symbolic keys to their new homes during the ceremonial awarding on October 22.

SECRETARY Aliling and CEO Acosta sign an MOU with BCDA President Joshua Bingcang to strengthen collaboration in advancing Expanded 4PH.