Aboard Hong Kong’s latest attraction

A luxury brand is bringing the romance of rail travel to the heart of Hong Kong with a striking new installation inspired by the House’s long-standing “Art of Travel” philosophy.

A train station-themed hoarding wraps around a boutique at The Landmark as the store undergoes refurbishment.

The installation follows similar large-scale façades previously unveiled on the Champs-Élysées in Paris in 2023, New York in 2024 and Shanghai in 2025.

Inspired by the golden age of travel, the temporary structure reimagines the storefront as a grand railway station, paying tribute to Louis Vuitton’s travel heritage while also acknowledging Hong Kong’s rich transportation history.

The façade also commemorates the 130th anniversary of the brand’s monogram, incorporating the iconic motif throughout the design.

Beyond its visual impact, the project reflects the House’s sustainability efforts. It said all materials used to construct the installation will be reused or recycled once the refurbishment is completed.

Designed to capture Hong Kong’s vibrant energy, the installation aims to become a new landmark for visitors and residents alike while celebrating the brand’s enduring connection to travel.