GLOBAL GOALS
Coffee for everyone
Can we bring carefully prepared espresso closer to workers earning minimum wage, or even less?
There is something tender about offering someone a cup of coffee. Before the first sip, the gesture already says: Sit down. Rest awhile. You are welcome here.
In Filipino homes, that invitation has long been a quiet language of generosity. A mother pours coffee for a visitor, a neighbor offers bread beside it. Simple things, yet they make people feel remembered.
As we marked International Coffee Day on 1 October, I thought about how this familiar comfort is changing. Coffee now comes hot or iced, black or milky, with flavors that invite different tastes. For many, its aroma and the pleasure of a shared cup brighten an ordinary morning.
Younger adults are also reconsidering how they socialize. Gallup reported that the proportion of Americans aged 18 to 34 who drank alcohol fell from 59 percent in 2023 to 50 percent in 2025.
This does not prove that Filipino youth prefer coffee to alcohol, but it encourages us to imagine more welcoming spaces for gathering over coffee.
Here at home, affordability matters. The Philippine Coffee Industry Roadmap describes instant coffee, including three-in-one sachets, as inexpensive, convenient, and widely available. For families watching every peso, those advantages are important. We must respect the practical choices people make.
Still, I wonder: Can we bring carefully prepared espresso closer to workers earning minimum wage, or even less?
Last 1 October, my husband and I opened Kafe Pinas with that hope. Our mission is to celebrate Filipino coffee, Filipino pop culture, and Filipino food in a place where people can feel at home.
We use Philippine beans and an Italian La Marzocco espresso machine. Preparing espresso well means adjusting the grind, the coffee dose, and brewing time to bring out the beans’ flavor. Good equipment matters, but so do patient hands and respect for the farmer’s work.
Our price ceiling is P100 per drink or food order with the backdrop of free wiFi, well-thought out surroundings, alfresco and air-conditioned spaces where one can comfortably and proudly take a selfie with the beverage. We know that even P100 requires some thought in a tight household budget. Keeping prices within that limit is our effort to make a good cup and a satisfying meal more accessible.
Our rice meals include chickalog — chicken adobo with rice and fried egg; bosilog — bopis with rice and fried egg; and pogilog — pork giniling with rice and egg. There is cinnamay, our cinnamon-and-ensaymada roll, and “sosyal na Spanish bread” with Nutella. Each food item costs P100.
Generosity can grow around these tables. Imagine buying breakfast for a tired co-worker, treating a parent who usually puts everyone else first, or listening to a friend without rushing. These modest gifts can ease someone’s day.
Hebrews 13:2 reminds us: “Be not forgetful to entertain strangers: for thereby some have entertained angels unawares.”
Kafe Pinas is on DBP Road, Barangay Manuyo 2, Las Piñas City, and on Instagram, Facebook and TikTok.
My hope is that people leave with more than a pleasant taste. May they carry the warmth of being welcomed and pass it on to someone else.
Sometimes, a generous heart often begins with making room at the table and offering a fresh cup.