Golden Bridge Awards recognizes microfinancial firm for financial literacy

Microfinancial giant Cebuana Lhuillier secured multiple top honors at the 2026 Golden Bridge Awards for its leadership, corporate communications, financial literacy initiatives, and community engagement programs, the company announced Friday.

President and CEO Jean Henri Lhuillier received two Gold awards, winning Visionary Leader of the Year and securing his second consecutive Lifetime Achievement Award for his contributions to microfinance and financial inclusion in the Philippines.

"These awards are a testament to the resilience and creativity of our people," Lhuillier said. "I share this honor with our employees, partners, and customers who inspire us to keep evolving and empowering Filipinos with accessible financial solutions."

The firm's Integrated Marketing and Communications Group earned Gold for Marketing Team of the Year, while first vice president and Chief Marketing and Communications officer Emirosco Michael Sena received a Silver award for Marketing Impact Leader.

Several of the company's consumer initiatives also collected top honors across marketing and community development categories.

The "Pasasalamat" campaign won Gold for Customer Engagement and Experience Achievement after reuniting more than 1,000 clients across nine cities with unredeemed pawned items.

The company earned two additional Gold awards for Achievement in Brand Evolution and Identity and Achievement in Brand Storytelling through its "CebuanaAmazing All-In" campaign, which highlighted the brand's expansion beyond pawning into integrated financial services.

Meanwhile, the "Money Guro" program earned Gold for Achievement in Content Marketing and Silver for Social Impact and Cause Marketing for its financial education initiatives, which included a gamified learning module on the Roblox platform.

Cebuana Lhuillier's Business Support Solutions unit also received Gold for Achievement in Public-Private Partnership Collaboration for providing micro, small, and medium enterprises with credit access, financial support, and growth resources.

"We aim to tell stories that reflect the realities of our customers, foster lasting relationships, and show how Cebuana Lhuillier’s services can make a meaningful difference in their financial journeys," Sena said.