Epson strengthens ASEAN printer market lead

Epson was recognized by International Data Corporation (IDC) as the leading printer brand across several categories in ASEAN in 2025.

The company led the Large Format Printing category with a 21.1 percent regional market share, up from 19.2 percent in 2024. In the Philippines, its share reached 26.9 percent.

Epson also maintained its lead in Graphic Textile printing with a 45.6 percent ASEAN market share, including 54.6 percent in the Philippines.

In Photo Graphic (Aqueous Ink) printing, Epson retained the top position in ASEAN with a 22.3 percent share, while its Signage market share increased from 10.5 percent in 2024 to 11.1 percent in 2025.

“We’re honored to be recognized by IDC as the leading printer brand across these categories. This is a direct affirmation of our ongoing commitment to innovation and delivering high-quality printing solutions throughout ASEAN,” Epson Southeast Asia regional director for commercial and industrial products Hattori Tai said.

“At Epson, we remain dedicated to raising industry standards and providing businesses in the region with reliable, advanced technology they can trust,” he added.