Daily Tribune

BUSINESS

Tamaraw drives Toyota Phl’s local manufacturing performance

Mico Virata · Sep 11, 2026, 1:49 AM

TOYOTA Motor Philippines president Masando Hashimoto.

Toyota Motor Philippines Corp. (TMP) is highlighting the Next Generation Tamaraw as a major contributor to its local manufacturing, supply chain and sustainability efforts, with the model helping create opportunities for suppliers, workers and small businesses.

In its 2026 Sustainability Report, TMP said the Tamaraw captured 36 percent of the pure commercial vehicle market during its first full year in the Philippines and took the top spot in the light commercial vehicle segment.

Opened opportunities

The model builds on TMP’s P5.5-billion investment in vehicle production, parts localization and conversion capabilities. The investment has opened opportunities for local vehicle designers, engineers, parts suppliers, body builders and specialized conversion businesses.

TMP President Masando Hashimoto said the Tamaraw is central to the company’s efforts to generate value across its operations and the broader automotive industry.

“The Tamaraw is one of our major means in creating and adding new value for both our internal and external stakeholders, from the upstream to downstream. As we further navigate a dynamic automotive landscape, our long-term goal is to strengthen our role as a dedicated partner in Philippine nation-building through local manufacturing, innovation, and sustainable mobility,” Hashimoto said.