EastWest Ageas wins Quill award

EastWest Ageas received an Award of Excellence at the 22nd Philippine Quill Awards for its #FYP: For Your PURPLE brand campaign.

Presented by the International Association of Business Communicators–Philippines, the Philippine Quill Awards recognizes outstanding business communication practices across various industries and organizations. More than 700 entries from students and professionals were submitted this year.

“This marks our third year of being recognized by the International Association of Business Communicators-Philippines, and we are always grateful and humbled by the honor,” EastWest Ageas president and CEO Sjoerd Smeets said.

“The success of our #FYP campaign inspires us to continue championing stories that resonate with the hopes, aspirations, and everyday realities of Filipinos. It strengthens our commitment to helping more people dream bigger, pursue their goals with confidence, and build the future they envision with a trusted partner by their side,” he added.

The #FYP: For Your PURPLE campaign features a six-episode short-form video series centered on four Filipino characters as they navigate different experiences and challenges while pursuing their dreams and goals.

The episodes explore themes such as support from loved ones, self-care, and balancing passion with practicality, reflecting the everyday experiences of Filipinos as they pursue their goals and build meaningful lives.w

EastWest Ageas said the campaign and its activations helped increase its brand health score from 12 percent to 22 percent in 2025. The company said the recognition further highlights its focus on creating relatable brand communications that connect with Filipino audiences.