Toyota gives Tamaraw, Lite Ace owners free roadside aid

Toyota Motor Philippines (TMP) is offering free 24/7 emergency roadside assistance to eligible new Tamaraw and Lite Ace owners through a partnership with the Automobile Association Philippines (AAP).

The program, which begins in August, covers new Tamaraw and Lite Ace units sold starting this month and provides nationwide roadside assistance for one year from the vehicle’s release date.

Services include flat tire replacement, battery boosting, minor on-site mechanical repairs, emergency fuel delivery and towing assistance of up to one intervention or 25 kilometers to the nearest Toyota dealership.

Eligible owners can activate their membership by scanning the QR code provided with their membership card.

“At Toyota, our responsibility does not end when we hand over the keys. We remain committed to supporting our customers throughout their ownership journey,” TMP President Masando Hashimoto said.

TMP said the program is particularly aimed at Tamaraw and Lite Ace owners who rely on the vehicles for businesses, family needs and daily transportation.

AAP President Augustus Ferreria said the partnership also builds on the organizations’ efforts to promote road safety and responsible driving.

“Partnerships such as this with Toyota Motor Philippines go beyond providing emergency roadside assistance; they help us build a culture of safer, more responsible motorists,” Ferreria said.

Toyota and AAP have previously collaborated on road safety initiatives, including the Toyota Gazoo Racing Philippine Cup.

Eligible customers may contact authorized Toyota dealerships for registration and complete program details.