K-Beauty alert

If you’ve ever wondered how Korean beauty lovers achieve that flawless, glass-skin glow, the secret often lies in ultra-soothing, heritage botanicals.

Enter Riman, the K-beauty powerhouse that has taken South Korea by storm with its farm-to-face approach and a supercharged, patented strain of skin-healing Centella Asiatica. Beloved in Korea for its ability to calm inflammation and deeply nourish the skin barrier, the brand is finally bringing these highly coveted skincare benefits to the Philippines.

Running from 3 July to 2 September, the campaign places ICD right in the heart of Rustan’s first-floor beauty section. To celebrate the launch, the brand is hosting an exclusive two-week pop-up. Treat yourself to complimentary product trials, get a personalized consultation with a beauty expert, and shop the buzzy new line on the spot.

So, what’s the secret behind ICD? It’s all about high-tech farming meeting heritage ingredients. The products feature proprietary botanicals — like their signature Giant BYoungPool (advanced, patented strain of Centella Asiatica) — grown and harvested at the brand’s very own Jeju Smart Farm. It’s an integrated, seed-to-skin approach that guarantees serious quality and results.