New style vocabulary

Gucci redefined modern luxury at Greenbelt 4 on 31 July by hosting an exclusive preview of its highly-anticipated Fall/Winter 2026 Primavera collection.

The monumental showcase brought the brand’s new, pragmatic vision of fashion to life, establishing a sophisticated vocabulary of fluid tailoring, body-aware silhouettes and innovative textures.

Transitioning effortlessly from office sophistication to late-night allure, the collection seamlessly debuted groundbreaking garment hybrids, plush shearling layers and the sleeker, updated iconic Gucci Bamboo 1947 bag.

An elite circle of Manila’s most celebrated cultural icons and tastemakers attended the event, embodying the diverse archetypes and stylistic propositions of the House.

Filipino stars Marian Rivera, Kyle Echarri, Brent Manalo, Kylie Verzosa, Michelle Dee, BJ Pascual and Bella Racelis all stunned in curated Gucci looks that perfectly mirrored the collection’s ethos of ease, comfort and high-octane glamour. Their collective presence underscored Gucci’s position as a shared cultural touchpoint, effortlessly marrying rigorous, seamless product design with the vibrant energy of contemporary Filipino style.