Canva, SB19 launch creative hub for A’TIN

Canva has partnered with SB19 and Sony Music Entertainment to launch “Kaya sa Canva,” a campaign that gives the P-pop group’s fanbase, A’TIN, access to official design assets, editable templates and creative tools.

At the heart of the campaign is the SB19 Creative Hub, a dedicated space on Canva where fans can create content using official sticker packs, custom typography and exclusive templates inspired by the group.

The initial release includes templates for photo booth strips, wallpapers, posters and videos. Canva said more assets tied to SB19’s New Era and latest single, “Lawless,” will be added, along with editable merchandise and social media templates.

“The Philippines has one of the most passionate and creative fan communities in the world, and SB19 and A’TIN are proof of what that passion can build,” said Laura Kantor, Canva Philippines country manager.

“When Filipinos love something, they don’t just watch it, they build a whole creative universe around it.”

The campaign also introduces “KAYA,” an original song and music video showcasing Canva’s design and video editing tools while celebrating A’TIN’s creativity and contributions to the group’s journey.

SB19 leader Pablo said the partnership recognizes the fan community’s role in the group’s success.

“From the very beginning, A’TIN has been at the heart of everything we do. Their creativity, passion and support continue to inspire us every day,” he said.

Canva cited research from GWI showing that nearly 45 percent of Filipino internet users visited Canva in the past month, with Gen Z accounting for more than 61 percent of its monthly users in the country.

The SB19 Creative Hub is now available globally on Canva, allowing fans to create, edit and share official SB19-inspired designs.