TECHTALKS

France debuts world’s first national esports jersey

DT · Aug 5, 2026, 2:12 AM

Game on From the Champs-Élysées to the global esports stage, France unveiled the world’s first official Esports Nations Cup jersey, setting the standard for national esports teams. — Photograph courtesy of ENC

France has become the first country to unveil an official Esports Nations Cup jersey, introducing an adidas-designed national kit before thousands of fans during the Esports Festival on the Champs-Élysées.

Team France will wear the jersey at the inaugural Esports Nations Cup this November, where players from more than 100 countries and territories will compete across 16 game titles.

The jersey was revealed by Team France manager Bora “YellOwStaR” Kim, ENC ambassador Kamel “Kameto” Kebir, and members of the French national esports team.

Inspired by gaming culture, the design combines France’s traditional royal blue with subtle red and white accents. The iconic French Rooster sits over the heart, symbolizing national pride in esports.

The unveiling coincided with the Esports Festival, which transformed the Champs-Élysées into France’s largest free gaming and esports celebration.