Daily Tribune

SOCIAL SET

Beyond borders: Securing the future of Philippine export excellence

It was not merely a trade exhibition; it was a sophisticated declaration of presence on the international stage, proving that local ingenuity can pivot, adapt, and ultimately triumph over external adversities.

DT · Jul 27, 2026, 3:00 AM

BELEN Silverio, Kathy Yupangco, Myda Prieto, Catherine Kit Silverio-Zobel de Ayala, Mia Borromeo, Yolanda Cruz and Marissa Tambunting.
Special Envoy of the President to the United Arab Emirates for Culture and Arts Karen Santos.
Casa Juan founder Michelle Fontelera, Potato Corner’s Kathryna Manalo.
Rica de Jesus, Wildflour Hospitality Group president and CEO Ana de Ocampo, lMoments Group’s Maita Quesada.

In an era defined by fluctuating global dynamics and supply chain disruptions, the Filipino entrepreneurial spirit refuses to be contained. The DTI Bagong Pilipinas National Exporters’ Fair 2026, which concluded its high-stakes run at the SM Megamall Megatrade Halls, stood as a resounding testament to the country’s economic audacity. Under the visionary leadership of Department of Trade and Industry (DTI) Secretary Cristina A. Roque, the grand showcase brought together over 200 premier exporters and export-ready enterprises. It was not merely a trade exhibition; it was a sophisticated declaration of presence on the international stage, proving that local ingenuity can pivot, adapt, and ultimately triumph over external adversities.

The sprawling halls beautifully mirrored the multifaceted brilliance of contemporary Philippine industry. Divided into meticulously curated sectors — spanning the culinary artistry of “Philippine Flavors,” the avant-garde aesthetics of “Philippine Threads,” and the digital frontiers of “Philippine Creativity and Innovation” — the fair showcased a nation ready to supply the luxury and essential needs of the global market. Spotlights illuminated specialized enclaves for Halal and premium coconut products, alongside the rising stars of agricultural export like ube, pili and calamansi. These offerings went beyond basic commodities, positioning themselves as premium, sustainable choices for the discerning international consumer.

DTI Assistant Secretary Nylah Rizza D. Bautista.
Michelle Aman, president; Miguel Kyan Aman, COO; Micah Ela Aman, CFO and Marlon Aman, CEO.
Tykes Trading Inc’s Vanessa Chua Sy and Nympha Valencia.

Guided by the timely philosophy of “Navigating Uncertainties and Seizing Opportunities,” the five-day event evolved into a crucial incubator for future cross-border partnerships. Through a rigorous itinerary of Usapang Exports learning sessions, business matching, and strategic financial consultations, participants were equipped with the tools to diversify into unchartered markets. Organized alongside industry giants like PHILEXPORT, the fair successfully transformed local micro, small and medium enterprises into formidable global players. It sent a clear message to the world: the Philippines is not just participating in global trade — it is actively shaping its future.