TECHTALKS

Meta brings Instagram affiliate earnings to Filipino creators

DT · Jul 3, 2026, 7:53 AM

The corporate headquarters of Meta (formerly Facebook) in Menlo Park, California. A year-long probe by an independent "top court" created by the tech firm ended with it calling for the overhaul of a system known as "cross-check" that shields elite users from Facebook's content rules. — Photo by JOSH EDELSON / AFP

Meta has expanded Instagram's affiliate partnerships to creators in the Philippines, Southeast Asia, Taiwan, and Brazil, allowing eligible users to earn commissions by promoting Shopee products through Reels and Feed posts.

The rollout builds on the success of Facebook affiliate partnerships launched in 2025. As of March 2026, more than 5 million creators globally had linked their Facebook accounts to the Shopee Affiliate Program, with nearly 50 percentjoining the program for the first time.

Eligible creators can connect their Shopee affiliate account to their Instagram professional account, tag products in Reels and Feed posts, and earn commissions when viewers complete qualifying purchases on Shopee.

"By bringing affiliate partnerships to Instagram with Shopee, we're creating more opportunities for creators to earn from the content they love making while helping businesses of all sizes reach new customers," said Nicole Tan, managing director of Meta Singapore.

Shopee said the partnership gives sellers and brands another way to reach consumers through creator-led content while making it easier for shoppers to discover products directly from Instagram.

Meta and Shopee are also testing an affiliate ads solution in selected Southeast Asian markets, allowing brands to promote affiliate content as paid advertisements with the creator's consent.

The feature is now available to eligible creators in the Philippines, Singapore, Malaysia, Thailand, Indonesia, Vietnam, Taiwan, and Brazil.