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Mitsubishi strengthens government ties

DT · Jun 30, 2026, 8:55 AM

GOVERNMENT officials join Mitsubishi Motors Philippines Corp. president and chief executive officer Ritsu Imaeda during the Philippine International Motor Show in Pasay City. — PHOTOGRAPH courtesy of Mitsubishi

Mitsubishi Motors Philippines Corp. (MMPC) met with key government officials during the Philippine International Motor Show as the company renewed its engagement with agencies tied to trade, investment and local vehicle manufacturing.

Mitsubishi Motors Philippines Corp. president and chief executive officer Ritsu Imaeda met with Bureau of Customs Port of Batangas district collector Carmelita Talusan and Department of Trade and Industry Board of Investments executive director Corazon Halili-Dichosa at the event.

The company said the meetings form part of its continuing coordination with government offices that support the automotive industry.

The Port of Batangas plays a key role in Mitsubishi’s operations, especially in the importation of vehicles, parts and other components. Mitsubishi said close coordination with customs officials helps keep trade processes aligned with its business needs.

The company also cited its work with the Board of Investments as it prepares for longer-term plans in the country. These include support for electrification programs and its planned local production of hybrid electric vehicles.

RALLY action shows Mitsubishi’s motorsport side as the brand keeps its local industry work tied to vehicle performance and production. — PHOTOGRAPH courtesy of Mitsubishi

Imaeda said Mitsubishi values its exchanges with government partners as the company continues to support the growth of the local automotive sector.

“Constructive engagement with our government stakeholders remains important as we continue to contribute to the growth of the Philippine automotive industry,” Imaeda said.

“We value the opportunity to exchange insights with our government partners and explore ways to support shared economic and industrial objectives,” he added.

Mitsubishi remains one of the country’s long-time automotive assemblers and distributors. The company operates a 23-hectare plant in Sta. Rosa, Laguna, with a maximum production capacity of 50,000 units.

The plant locally manufactures the Mirage, Mirage G4 and L300.

Mitsubishi said it continues to hold the second-highest market share in the Philippine automotive industry. The company said its local operations remain tied to vehicle production, distribution and after-sales service across the country.