SOCIAL SET

JO ANN BITAGCOL: Designer, Photographer, Artist

Good intentions and consistently true to self will lead to unlimited possibilities.

Luis Espiritu · Jun 30, 2026, 3:10 AM

SUPERMODEL, Fashion and Style Icon, photographer and artist Jo Ann Bitagcol.

Beginnings

I was spotted at Malolos, Bulacan, eating pansit, by Jeffrey Jeturian, Jay Lozada and Peter Lim. I joined Bodyshots 1996 and started modeling professionally in Fashion Watch at Manila Hotel that same year.

Challenges

The psychological journey of constantly proving yourself — connecting past to current reality.

Where I am now

Focusing on expanding/growing my brand, Bitagcol. Continuously learning, happy and at peace with the self.

Wisdom

Good intentions and consistently being true to oneself will lead to unlimited possibilities.

PHOTO when she was discovered at a Panciteria in 1996

THE immortalized Bitagcol shirt