Mang Inasal has rolled out a creamier version of its Extra Creamy Halo-Halo, now available in all stores nationwide starting 1 March.
The popular dessert has been enhanced with a new milk dusting aimed at delivering longer-lasting creaminess until the last spoonful.
“We know how much our customers love our Halo-Halo because of its extra creamy recipe,” said Mang Inasal president Mike V. Castro. “So, as a special treat for them, we have further improved this Mang Inasal bestseller by adding all-new milk dusting so that consumers can enjoy longer lasting creaminess.”
Aside from the updated recipe, the Extra Creamy Halo-Halo now comes in redesigned packaging intended to make it easier to consume while giving the cup a more vibrant and youthful look.
The 8-ounce variant will also now be served in dining ware similar to the 12-ounce and 16-ounce servings for customers dining in.
To support the relaunch, Mang Inasal tapped New Generation Superstar Fyang Smith for its #MangInasalCREAMINESS Hanggang sa Huling Lasap campaign, with a new video that debuted on social media on 1 March.
Meanwhile, The Dessert Museum announced the extension of the Mang Inasal HALO-HALOverse exhibit until the end of May. The immersive installation celebrates the Extra Creamy Halo-Halo through interactive and colorful displays designed for families and groups.
Mang Inasal said the updated dessert remains best paired with its signature Ihaw-Sarap meals, positioning it as a fitting end to a hearty meal.