The recognition from Michelin is only the tip of the iceberg for the talented chef, as he expands his reach into the world of fashion All photos from @chefjoshboutwood on Instagram
LIFE

Chef Josh Boutwood's star continues to rise with a new fashion endorsement

With two Michelin stars under his belt, Josh Boutwood is at the top of his game. Now, as a newly-minted fashion brand ambassador, he's still got more to say. And the world is listening.

Elizabeth S. Timbol

In October of 2025, Chef Josh Boutwood was the only chef awarded two Michelin stars, for his fine dining restaurant Helm. Best known for his "trust me" approach to cooking, his 12-course tasting menu is a fusion of British, Filipino, and Spanish influences. His other restaurants Ember, Juniper, and The Test Kitchen also gained the the esteemed best-of-the best restaurants guide's nod - and that's all on their first go-around in the Philippines. To say it was a banner year for Boutwood is an understatement. Reservations at any of his dining spots have become highly-coveted, so you'd be in luck if you snagged one.

This year, the chef steps into the world of fashion as the brand ambassador of homegrown brand Bocu Lifestyle. First launched in 2021, they have become known for their focus on minimalism - not just as an aesthetic, but as a mentality and way of life. Call it a less-is-more approach, with the focus on timeless designs and quality craftsmanship. Their pieces are available both online, and in-store in most major malls.

The kitchen may be Boutwood's playground, but he is ready to step into the fashion space as Bocu Lifestyle's new brand ambassador

At the core of the partnership between the two B's (Bocu and Boutwood), is the shared philosophy of "precision without excess, and a quiet confidence that allows materials to speak." This ethos applies to the brand's passion for intentionality in their design, as seen in their recently launched summer collection. This same approach is seen in the way Boutwood masterfully curates the flavors he puts out on each plate that comes from his kitchen.

Stepping up as an ambassador for a fashion brand is yet another feather in Chef Josh Boutwood's cap - and the year has barely begun. Considered to be one of the culinary movers of his generation, it's safe to say that his star is still bound to soar even highter in the days ahead.