Dongfeng Motors Philippines is expanding its nationwide footprint with the opening of new dealerships under Central Auto Resources and TJ Motors Ventures, as part of the brand’s 2026 growth strategy in the Philippine automotive market.
The expansion, announced 16 January 2026 in Pasig City, includes new dealerships in Dasmariñas and Manila to be operated by Central Auto Resources, as well as new locations in Cebu and Bohol to be led by TJ Motors Ventures. The move aims to increase accessibility to Dongfeng vehicles across Luzon and the Visayas.
Dongfeng said the new dealerships underscore its long-term commitment to delivering mobility solutions to Filipino motorists, particularly in high-growth urban centers and emerging regional markets.
Through the expanded network, customers will gain access to Dongfeng’s growing lineup, including the Aeolus Huge Hybrid and Aeolus Mage for urban and suburban driving; the Nammi EV with a 430-kilometer range; the Rich 7 for business and utility use; and the U-Tour for family and long-distance travel. The company said additional models are expected to be introduced in the Philippine market in the coming months.
Central Auto Resources dealer principal Anna Caranina Cua and TJ Motors Ventures dealer principal Jennifer Yu are leading the dealership expansion, which Dongfeng said reflects strong confidence in the brand’s engineering, design, and reliability.
“We aim to provide the Filipino community not only with innovative and green mobility solutions, but also vehicles that become a meaningful part of daily Filipino lives, from everyday commutes and family journeys to business, growth, and progress,” said Brennan Lim, deputy chief executive officer of Legado Motors Inc., the official distributor of Dongfeng Motors in the Philippines.
Dongfeng said the new dealerships are designed to offer a streamlined car-buying experience, supported by professional sales teams and comprehensive aftersales services aligned with the brand’s global standards.
Opening events for the new locations are expected to be attended by executives of Legado Motors Inc., members of the Lim family, Dongfeng management, dealership partners, customers, and banking partners.
Since entering the Philippine market in 2023, Dongfeng said partnerships with local dealers have played a key role in positioning the brand as a fast-growing player in the country’s automotive industry. Legado Motors Inc. said it continues to work with dealership partners to deliver reliable and innovative vehicles for Filipino motorists.