Jetour Auto has reached two million cumulative vehicle sales worldwide, seven years after entering the market in 2018.
The brand began with the launch of the Jetour X70 in August 2018. Monthly sales exceeded 10,000 units by the end of that year. Total output reached 200,000 units in February 2020. Sales passed 400,000 units in August 2021.
By November 2022, cumulative sales stood at 600,000 units, with annual volume at 180,000 vehicles.
Growth accelerated in 2024 as cumulative sales crossed one million units, supported by annual deliveries of 568,000 vehicles. The second million followed in October 2025, less than two years later.
Jetour’s expansion followed its Travel+ strategy, which centers on SUVs designed for daily use and light off-road driving. The brand now operates in 91 countries and regions, with more than 2,000 sales and service outlets worldwide.
In China, Jetour leads the light off-road SUV segment. In the Middle East, including Saudi Arabia, the UAE and Qatar, the brand ranks among the top three overall and holds the top position among Chinese automakers.
In Latin America, Jetour places among the leading Chinese SUV brands in markets such as Ecuador, Peru, and Panama. In South Africa, the brand reached fourth place among Chinese SUV brands within its first year in the market.
The product lineup has expanded from family-oriented SUVs to models with stronger off-road capability. The Jetour T2 helped establish the brand’s presence in the off-road segment.
Jetour has since moved into premium hybrid off-road vehicles with the Jetour G700, which made its global debut in the Middle East in late 2025.
Jetour has also developed a travel-focused support system tied to vehicle ownership. This includes branded travel items, service locations, and partner sites linked to road travel and outdoor use.
In the Philippines, Jetour posted higher sales in 2025 compared with the previous year. CAMPI-TMA data showed 167 units sold in November, an increase year on year.