HEADLINES

Why this different kind of love matters

Vice Ganda and Ion Perez showcase a healthy, happy relationship, one grounded in a shared commitment to make it work.

Alwin Ignacio

Jose Marie Viceral and Benigno Perez — known to the public as Vice Ganda and Ion Perez — prove that their relationship and romance are not merely for publicity or to add more wattage to their star stature. What they share is a testament to their commitment to making their relationship work and last.

VICE Ganda and Ion Perez.

From their initial meeting on the now-defunct Gandang Gabi, where Perez appeared as a Kuya Escort and gained his own set of admirers and followers; to the moment they publicly admitted their relationship during the 10th anniversary of It’s Showtime; to their much-talked-about union in Las Vegas; and now to their role as official ambassadors of Belle Dolls by Beautederm — this journey speaks volumes about their enduring bond.

They have experienced and weathered gossip, maligning, moralizing, raised eyebrows, scrutiny and even violent reactions. Despite this, many still wish their relationship ill, constantly predicting its collapse as part of the narrative surrounding them.

Given all these challenges — and the mud and vitriol thrown their way — the fact that they remain together, strong, and deeply connected has made Jose Marie and Benigno’s romance an inspiration and aspiration, particularly for the LGBTQIA+ community. The general public, too, now looks up to them.

Love and lovers win

This power couple showcases a healthy, happy relationship, one grounded in a shared commitment to make it work. As they celebrate their seventh year together, the rainbow community rightly proclaims their love as revolutionary.

Revolutionary because what they have is genuine love — a vow strengthened by mutual support, sincerity, resilience and tenacity. They make their love admirable, visible, palpable and undeniably authentic. They practice what they preach, leading by example as they promote being true to oneself, honoring one’s feelings, and placing a premium on what truly matters: communication, compromise, honesty, trust, and selflessness.

Vice Ganda and Ion Perez’s relationship stands as positive proof of enduring love. The way they nurture and protect it makes their story even more meaningful — not just for them as two men in love, but also for their adoring supporters and the public who have grown accustomed to witnessing their affection, devotion, enthusiasm and happiness.

History in the making

Beutederm CEO Rei Anicoche-Tan’s decision to sign Vice Ganda and Ion Perez as Belle Dolls ambassadors made history. This was not just another endorsement; it validated the couple’s position and stature as a power duo who earned the trust and confidence of a leading beauty, health, and wellness brand. It was a first-of-its-kind partnership and an unprecedented feat. Kudos to Tan for the courage to make this happen.

This collaboration sends a strong statement: Beutederm recognizes the couple’s authenticity, influence, positivity and power. More importantly, they share a common advocacy — youth education. Together, they are passionate about paying it forward and providing opportunities, especially to marginalized youth, through access to quality education that can lead to better lives.

Ganda represents the collagen and stem cell drink products, while Perez fronts the healthy coffee line and premium black coffee.

The love story of Vice Ganda and Ion Perez will surely continue to reach new milestones. Their commitment and resolve to sustain their relationship are both praiseworthy and encouraging. Indeed, love is stronger and sweeter with Jose Marie and Benigno.