TEAM members from Aisin pose at the booth during the soft preview of the upcoming Aisin Battery. Photograph courtesy of aisin
BLAST

Aisin presents new battery at Manila Auto Salon

DT

Aisin wrapped up its participation at the 2025 Manila Auto Salon after a four-day run at the SMX Convention Center. The event served as a key venue for the company to reaffirm its presence in the local market while giving visitors an early look at one of its upcoming products.

The brand used this year’s show to softly introduce the Aisin Battery, which is scheduled for an official market release in the Philippines early next year. Known as one of the world’s largest OEM parts suppliers, Aisin continues to emphasize Japanese-quality engineering through its manufacturing network across Asia.

The new battery, which will be produced in Malaysia, is positioned as a durable and reliable option for current-generation vehicles.

Aside from the product preview, the Aisin booth drew steady foot traffic with interactive games, small challenges, and giveaways. These activities helped create a relaxed and welcoming space for car owners, enthusiasts, and families attending the show.

Aisin says its appearance at the Manila Auto Salon forms part of its broader plan to expand its product offerings in the Philippines. With more items expected to follow, the company aims to make its OEM-quality components more accessible to Filipino motorists in the coming year.