MINI Philippines has opened its biggest year-end event with the start of MINI Black Fest, a two-week celebration that brings together discounts, activities, and showroom experiences for fans of the brand.
The event runs from 15 to 28 November in all MINI dealerships nationwide. During the period, showrooms are set up with displays, lifestyle booths, and test-drive areas for visitors.
“MINI Black Fest is our boldest year-end celebration yet,” Jeff Lizardo, general manager of MINI Philippines, said.
“It brings together everything people love about MINI, from the thrill, the style, the personality paired with exclusive offers that make owning a MINI more exciting and accessible than ever,” he adds.
A full list of offers is available in showrooms, including markdowns on several models. Selected units from the MINI Cooper lineup, All-Electric MINI models, and the Countryman series come with discounts ranging from P275,000 to P600,000.
MINI Lifestyle items, accessories and parts are also offered at reduced prices of up to 70 percent.
Buyers can choose from various financing programs through partner banks. Options include low monthly payments and buy-now-pay-later plans. Customers who complete a purchase during the festival period also receive exclusive gifts.
Aside from the sales offerings, the event puts emphasis on the brand’s lifestyle identity. Visitors can check out the latest models, join in-showroom activities, or try the “Design Your Own MINI” stations.
Dealership teams in BGC, Pampanga and Cebu are hosting their own sets of activities throughout the run.
MINI Philippines said the event serves both current owners and newcomers who want a closer look at the brand’s new generation of models.