The VIYLine MSME Caravan is bringing local entrepreneurs and their products to SM City Muntinlupa from 23 to 29 August, highlighting the stories and creativity of Filipino-owned businesses.
The caravan, organized by the VIYLine Group of Companies in partnership with SM Supermalls, serves as a platform to support micro, small, and medium enterprises (MSMEs) by connecting them directly with the public in community-centered spaces.
The Muntinlupa leg follows successful runs in SM City Dasmariñas, Bacoor, San Pablo, Santa Rosa, Calamba, Fairview, and Cabanatuan, where shoppers showed strong support for homegrown brands. Each caravan stop features a mix of MSMEs offering beauty and wellness products, artisan food, fashion, home goods, and more.
“At SM, we believe in empowering MSMEs by giving them the exposure they deserve in high-footfall areas like our malls,” said Joaquin San Agustin, EVP for Marketing at SM Supermalls. “The VIYLine MSME Caravan perfectly aligns with this advocacy, turning our malls into launchpads for rising entrepreneurs.”
The event will also feature influencer-entrepreneurs, interactive booths, and curated shopping experiences designed to highlight local talent and entrepreneurial drive.
The VIYLine MSME Caravan will run from 23 to 29 August at the Upper Ground Level of SM City Muntinlupa.