Hundreds of BTS fans turned SM Masinag into a sea of purple during “BorahaEast,” the biggest ARMY Fan Festival held on Saturday, July 5, 2025. The event celebrated the unbreakable bond between BTS and their fans, with "Borahae" — a phrase coined by member V — symbolizing love, trust, and loyalty. Photo by Analy Labor for DAILY TRIBUNE
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BTS ARMY paints SM Masinag purple at 'BorahaEast' fan fest

Author : Analy Labor
Hundreds of BTS fans turned SM Masinag into a sea of purple during “BorahaEast,” the biggest ARMY Fan Festival held on Saturday, July 5, 2025. The event celebrated the unbreakable bond between BTS and their fans, with "Borahae" — a phrase coined by member V — symbolizing love, trust, and loyalty.
Hundreds of BTS fans turned SM Masinag into a sea of purple during “BorahaEast,” the biggest ARMY Fan Festival held on Saturday, July 5, 2025. The event celebrated the unbreakable bond between BTS and their fans, with "Borahae" — a phrase coined by member V — symbolizing love, trust, and loyalty.
Hundreds of BTS fans turned SM Masinag into a sea of purple during “BorahaEast,” the biggest ARMY Fan Festival held on Saturday, July 5, 2025. The event celebrated the unbreakable bond between BTS and their fans, with "Borahae" — a phrase coined by member V — symbolizing love, trust, and loyalty.
Hundreds of BTS fans turned SM Masinag into a sea of purple during “BorahaEast,” the biggest ARMY Fan Festival held on Saturday, July 5, 2025. The event celebrated the unbreakable bond between BTS and their fans, with "Borahae" — a phrase coined by member V — symbolizing love, trust, and loyalty.
Hundreds of BTS fans turned SM Masinag into a sea of purple during “BorahaEast,” the biggest ARMY Fan Festival held on Saturday, July 5, 2025. The event celebrated the unbreakable bond between BTS and their fans, with "Borahae" — a phrase coined by member V — symbolizing love, trust, and loyalty.
Hundreds of BTS fans turned SM Masinag into a sea of purple during “BorahaEast,” the biggest ARMY Fan Festival held on Saturday, July 5, 2025. The event celebrated the unbreakable bond between BTS and their fans, with "Borahae" — a phrase coined by member V — symbolizing love, trust, and loyalty.