EXECUTIVES from Toyota Motor Philippines and Toyota Dagupan City Inc. mark the official opening of the new Toyota Ilocos Sur dealership in Candon City. Shown are: (from left) TMP executive vice president of Marketing Division Jose Maria Atienza, TMP president Masando Hashimoto, Toyota Dagupan Group chairman Juanito Ong Jr., and Toyota Dagupan Group president Rene So. Photographs courtesy of TMP
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Ilocos motion: Toyota drives into the north

DT

Toyota Motor Philippines just added another pin to its dealership map, this time in the north. The company has opened its 74th dealership, Toyota Ilocos Sur, in Candon City — making things a bit easier for drivers in the region who need anything from a new car to parts or repairs.

Set up in Barangay Langlangca II, the new dealership is a full-fledged “3S” facility — short for Sales, Service and Spare Parts. It’s got room for four cars in the showroom and a sizable workshop equipped with 47 service and body repair bays. So whether you’re just window-shopping or already in need of serious car care, the place is built to handle it.

The newly opened Toyota Ilocos Sur dealership in Candon City stands ready to serve customers with its full-service 3S facility.

“To be able to witness our vision coming to life is truly an amazing feeling. This is not just the start of a new business for Toyota; the establishment of this facility is a clear reflection of your hard work and dedication,” Masando Hashimoto, TMP president, said. “As we officially open the doors of this dealership, the store not only will cater to our valued customers but help build community and boost the economy of Ilocos Sur,” he added.

“Today, we celebrate not just the opening of a new dealership but the beginning of a new chapter in Toyota’s commitment to serving the people of Ilocos Sur and beyond,” Rene So, Toyota Dagupan Group president, said. “We reaffirm our mission of delivering happiness to every Filipino through mobility. We look forward to being a trusted partner on your journey, ensuring that every drive is a safe, reliable and enjoyable experience,” he added.

In photo are: (from left) TMP vice president of Service Planning and Admin Department Marvin Gardiner, TMP vice president of Dealer Development Department Soichiro Shirato, TMP first vice president of Vehicle Sales Operations Elijah Marcial, TMP first vice president of Value Chain and Customer Engagement Operations Mike Masamayor, TMP senior vice president of Marketing Division Sherwin Chua-Lim, TMP senior vice president of Marketing Division Masahiro Haoka, TMP executive vice president for Marketing Division Jose Maria Atienza, TMP president Masando Hashimoto, Toyota Dagupan Group chairman Juanito Ong Jr. Toyota Dagupan Group president Rene So, Toyota Dagupan Group executive vice president Jasper Ong, Toyota La Union general manager Richmond So, Lexus Manila president Carlo Ablaza, TMP first vice president of Customer Service Operations Bernardino Arevalo, and Lexus Manila senior advisor to the board Raymond Rodriguez.

Ilocos Sur is known for its old-world charm, thanks to its Spanish-era architecture and historical sites, especially in places like Vigan. But beyond being a tourist draw, it’s also a growing region with plenty of potential — and this new Toyota dealership is betting on that. With access via the MacArthur Highway and other main roads and the nearest airport just a couple of hours away in Laoag, the location is well-positioned to serve locals and visitors alike.

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