UnionBank and GMG Teams: (L-R, Front Row) GMG CEO Carlos Candal and UnionBank Cards and Consumer Loans Head Mukul Sukhani with (L-R, Back Row) Michelle Endaya, Allie Mañalac, Ciary Manhit, Samantha Sewell, Mellany Sy, Eina Garrido Wong, and Jillian Gatcheco-Cantada  
BUSINESS

UnionBank, GMG Productions launch 2025 season partnership

DT

Following the successes of Hamilton, Miss Saigon, and SIX The Musical, UnionBank and GMG Productions (GMGP) are taking their collaboration to new heights, bringing a fresh lineup of world-class experiences to UnionBank cardholders.

As GMGP’s official partner for the 2025 season, UnionBank continues to elevate the local entertainment scene, offering exclusive perks for UnionBank Credit and Debit Cardholders. These benefits include early access to tickets, special discounts, and VIP experiences.

This partnership further strengthens the bank’s position in the entertainment sector. Since April 2023, UnionBank has sponsored 15 exclusive shows at major theatres, stadiums, and arenas across the Philippines.

“We’re thrilled to continue giving our cardholders exclusive access to world-class productions, made possible through our long-term partnership with GMG Productions. Following our support for iconic shows like Hamilton and Miss Saigon, we remain committed to celebrating Filipinos' love for musicals by offering premium benefits and unforgettable experiences that our clients can enjoy only with their UnionBank card,” said Mukul Sukhani, Head of Cards & Consumer Loans at UnionBank.

GMGP, based in Manila, is a leading player in the theatre scene, known for bringing internationally acclaimed musicals and shows to Asia Pacific. With a legacy spanning over 15 years, GMGP has consistently raised the bar for Manila’s entertainment offerings, presenting iconic productions such as CATS, MATILDA the Musical, and The Phantom of the Opera. The partnership between UnionBank and GMGP began in April 2023 with Hamilton, followed by Miss Saigon and SIX The Musical.

“We’re excited to continue our partnership with UnionBank for the 2025 season, reinforcing our shared commitment to expanding access to world-class theatre in the Philippines. This collaboration continues to create unique opportunities for audiences while strengthening the local entertainment landscape,” said Carlos Candal, CEO of GMG Productions. “With UnionBank’s support, we look forward to delivering another season of exceptional productions and exclusive experiences for their cardholders.”

In recent weeks, GMGP has been teasing its followers and local theater fans with its upcoming 2025 roster of shows. On 17 January, GMG premiered a teaser video during the Wicked Singalong, much to the crowd’s delight and eager predictions.

The first two productions in the 2025 lineup were confirmed following the teaser: Tony Award-winning musicals Come From Away and Dear Evan Hansen.

Come From Away will take the stage this June at the Samsung Performing Arts Theatre. UnionBank Credit and Debit Cardholders were granted exclusive early access to tickets, along with a 15% discount, during the pre-sale period from February 18 to 20, 2025.

Dear Evan Hansen, which will be held at The Theatre at Solaire, will offer UnionBank Cardholders exclusive early access to tickets, with a 10% discount during the pre-sale from 8 to 11 April 2025. This much-anticipated musical explores the story of Evan Hansen, a high-school senior with social anxiety, and his journey of self-discovery and acceptance after a tragic event at school.