BUSINESS
Step into BEAUTYVERSE: The ultimate beauty experience
SM Mall of Asia celebrates beauty with BEAUTYVERSE — a pop-up space featuring interactive beauty stations and brands, masterclasses, and more.
SM Mall of Asia (MOA) is celebrating Women’s Month with the launch of BEAUT YVERSE, an immersive beauty experience designed to highlight femininity, empowerment, and self-expression.
The event kicks off with a special launch on 8 March 2025, from 3:00 PM to 4:30 PM at the Main Mall Atrium.
Following the opening, the BEAUTYVERSE Fair will be open to the public from 8 to 15 March 2025, offering a variety of beauty-related activities and attractions.
The BEAUTYVERSE launch event at SM Mall of Asia will offer a variety of activities designed to inspire and indulge beauty enthusiasts:
Beauty Talk with Belle Rodolfo – Beauty editor and content creator Belle Rodolfo will share her personal journey, including growing up "morena," supporting fellow creatives, and taking connections offline.
Masterclass with Ting Duque – Renowned makeup artist Ting Duque, known as the "Mother of all Makeup Artists," will offer beauty tips in a special masterclass sponsored by GRWM Cosmetics.
The BEAUTYVERSE Passport Experience – Guests can explore the immersive space with their own BEAUTYVERSE Passport, collecting memories at interactive stations such as the Charms Bar and Bag Tag, where they can create personalized keepsakes.
Sweet Indulgences – Guests will enjoy coffee and croissants from 5G Coffeehouse, desserts from Pinkberry Yogurt and Mochi Creme, and charcuterie bites at the Graeze Charcuterie Wall.