Shown are: (from left) Toyota Motor Philippines senior vice president for Marketing Division Sherwin Chua-Lim, TMP executive vice president for Marketing Division Jose Maria Atienza, TMP president Masando Hashimoto, Toyota Marilao, Bulacan Inc. chairman Atty. Reginaldo Oben, TMR general manager Gina Loo, TMR president Don Juan Miguel Oben, TMP chairman Alfred V. Ty, TMP vice chairman Dr. David Go and TMP senior vice president for Marketing Division Masahiro Haoka. PhotographS courtesy of TMP
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Cheers to top dealers: Toyota Motor Philippines honors top performers

Enrique Garcia

Toyota Motor Philippines (TMP) celebrates its best-performing dealers of 2024 at the yearly Dealer Awards during the 2025 Dealer Conference. They also took a moment to warmly recognize talented marketing experts and service advisers during the Toyota Outstanding Performers in Sales and Service (TOPS) Awards.

Toyota Marilao, Bulacan Inc. (TMR) wins the revered President’s Award of Excellence to in the large business category; Toyota Nueva Ecija Inc. (TNI) in the medium category; and Toyota Tarlac City (TTA) in the small business segment. This honor recognizes dealers who consistently perform well in every area and earn the top ratings among their peers by consistently delivering reliable service and truly genuine customer care.

Toyota Marilao, Bulacan Inc. also receives the President’s Value Chain Award, while Toyota Nueva Ecija Inc. is presented with the President’s Customer Satisfaction (CS) Cup of Excellence Award.

The major awards go home to the following winners:

President’s Award of Excellence Large Business Division

Champion — Toyota Marilao, Bulacan Inc.

1st Runner-up — Toyota San Fernando, Pampanga Inc.

2nd Runner-up — Toyota Pasig

Shown are: (from left) Toyota Motor Philippines senior vice president for Marketing Division Sherwin Chua-Lim, TMP executive vice president for Marketing Division Jose Maria Atienza, TMP president Masando Hashimoto, Toyota Nueva Ecija Inc. executive vice President Katherine Ivy Tan, TNI general manager Christian Lawrence Dizon, TNI chairman Jose B. Tan, Jr., TMP chairman Alfred V. Ty, TMP vice chairman Dr. David Go, TMP senior vice pfor Marketing Division Masahiro Haoka.

Medium Business Division

Champion — Toyota Nueva Ecija Inc.

1st Runner-up — Toyota Silang, Cavite Inc.

2nd Runner-up — Toyota North EDSA

Shown are: (from left) Toyota Motor Philippines senior vice president for Marketing Division Sherwin Chua-Lim, TMP executive vice president for Marketing Division Jose Maria Atienza, TMP president Masando Hashimoto, Toyota Tarlac City (TTA) chairman Jose B. Tan, Jr., TTA general manager Emilton Sampang, TTA executive vice president Mary Evangeline Tan, TMP chairman Alfred V. Ty, TMP vice chairman Dr. David Go and TMP senior vice president for Marketing Division Masahiro Haoka.

Small Business Division

Champion — Toyota Tarlac City

1st Runner-up — Toyota Subic Inc.

2nd Runner-up — Toyota Plaridel, Bulacan

Shown are: (from left) Toyota Motor Philippines senior vice president for Marketing Division Sherwin Chua-Lim, TMP executive vice president for Marketing Division Jose Maria Atienza, Toyota Nueva Ecija Inc. general manager Christian Lawrence Dizon, TNI executive vice president Katherine Ivy Tan, TNI customer relations manager Aileen Catahan, TNI chairman Jose B. Tan, Jr., TMP president Masando Hashimoto, TMP chairman Alfred V. Ty, TMP vice chairman Dr. David Go and TMP senior vice president for Marketing Division Masahiro Haoka.

President’s CS Cup of Excellence Award — Toyota Nueva Ecija Inc.

Shown are: (from left) Toyota Motor Philippines senior vice president for Marketing Division Sherwin Chua-Lim, TMP executive vice president for Marketing Division Jose Maria Atienza, Toyota Marilao, Bulacan, Inc. Toyota Financial Services Philippines president Rommel Ocampo, TFSPH chairman Carmelo Bautista, TMR president Don Juan Miguel Oben, TMR general manager Gina Loo, TMR chairman Atty. Reginaldo Oben, TMR T-Sure head Jesse Miguel, TMP chairman Alfred V. Ty, TMP president Masando Hashimoto, TMP vice chairman Dr. David Go and TMP senior vice president for Marketing Division Masahiro Haoka.

President’s Value Chain Award — Toyota Marilao, Bulacan Inc.

TMP also acknowledges awardees for the Toyota Dealer Achievement Award — Overall Operations, Toyota Award of Excellence — Operations Performance and various Special Awards.

“2024 was indeed a year of challenges and we overcame it all through your hard work and dedication. As we step into 2025, we do so with gratitude for our continuous partnership, and we are very excited for the road ahead,” TMP president Masando Hashimoto said in his address to the Toyota dealer network.

The following Marketing Professionals and Service Advisers were recognized during the Toyota Outstanding Performers in Sales and Service (TOPS) Awards:

Shown are: (from left) TOPS Club elite members Richard Amanse, Ivy Marie Latosquin, Janine Mendoza, Aldrin Garcia and Marvin Aloria.

TOPS Club Elite Members

•Richard Taqueban Amanse of Toyota Quezon Avenue Inc.

•Janine Eugenio Mendoza of Toyota North EDSA

•Aldrin Hernandez Garcia of Toyota Marilao, Bulacan Inc.

•Ivy Marie Torres Latosquin of Toyota Marilao, Bulacan Inc.

•Marvin Balason Aloria of Toyota Batangas City Inc.

TOPS Finest Marketing Professional of the Year

•Ramil Angelo de Guzman Tantay of Toyota Marilao, Bulacan Inc.

•TOPS Finest General Job Service Advisor of the Year

•Vladimir John Pangilinan Yutuc of Toyota Tarlac City

Shown are: (from left) Toyota Motor Philippines senior vice president for Marketing Division Sherwin Chua-Lim, TMP executive vice chairman for Marketing Division Jose Maria Atienza, TOPS Finest General Job Service Advisor of the Year Vladimir John Yutuc, TOPS Finest Body and Paint Service Advisor of the Year Ma. Precious Claire Castro, TOPS Finest Marketing Professional of the Year Ramil Angelo Tantay, TMP president Masando Hashimoto, TMP vice chairman Dr. David Go and TMP senior vice president for Marketing Division Masahiro Haoka.

TOPS Finest Body and Paint Service Advisor of the Year

•Ma. Precious Claire Perez Castro of Toyota Isabela Inc.

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