BUSINESS

DigiPlus bags triple honors at 60th Anvil

The rebranding initiative, developed in collaboration with global brand specialist Landor, encapsulated.

TDT

DigiPlus Interactive, the company behind leading digital entertainment platforms BingoPlus, ArenaPlus, and GameZone, secured three honors at the 60th Anvil Awards.

Recognized as the gold standard of public relations excellence in the Philippines, the Anvil Awards celebrate outstanding programs and tools that elevate the field of communications and public relations.

DigiPlus was honored with a Gold Anvil for its transformative corporate rebranding campaign, “DigiPlus Reimagined: Pioneering Fun, Technology, and Community” which highlighted the company’s evolution from a traditional leisure and resorts operator to a leader in digital entertainment.

DigiPlus also garnered two Silver Anvils, one for the 2023 Integrated Report, “Ushering a New Era of Digital Entertainment” and another for BingoPlus Foundation’s “FutureSmart” program, an initiative dedicated to empowering the next generation of innovators through education.

The rebranding initiative, developed in collaboration with global brand specialist Landor, encapsulated.

Innovation, key factor

This strategic transformation not only revitalized the company’s visual identity but also reinforced its mission to deliver immersive and enjoyable experiences through its products.

The 2023 Integrated Report chronicles DigiPlus’ strategic direction, financial and operational performance, as well as its performance around environmental, social, and governance metrics. The report follows the Integrated Report framework, which adheres to the highest global standards of annual reporting.

“These accolades from Anvil highlight DigiPlus’ commitment to innovation, transparency, and building strong connections with stakeholders,” Celeste Jovenir, vice president for investor relations, corporate communications and sustainability, said.