The Jollibee Group is shaking up the milk tea scene in the Philippines with the debut of Milksha’s first-ever standalone store at SM North Edsa in Quezon City on 20 January 2025. Milksha, a popular Taiwanese milk tea brand with 336 locations worldwide, is renowned for its fresh, premium ingredients and creative flavors.
Voted Taiwan’s “No. 1 Milk Tea Brand” by university students and dubbed the “Best Reviewed” by Daily View, Milksha was acquired by the Jollibee Group in 2021.
“Milk tea is now an essential part of Filipino life. Milksha stands out by using only the finest natural ingredients and offering flavors that resonate with Filipino tastes,” said Joseph Tanbuntiong, CEO of Jollibee Foods Corp. Philippines.
Ernesto Tanmantiong, Global CEO of Jollibee Group, added, “We’re thrilled to have Milksha in our family. Their quality ingredients and innovation make for a truly delightful experience.”
The new store promises an authentic Taiwanese milk tea experience, featuring over 30 premium drinks, from milk teas to fruit-infused concoctions, all brewed using traditional Taiwanese methods.
Signature items include the Signature 3Q Milk Tea, Strawberry Coulis Milk, and Jasmine Green Tea with Cloudy Cream.
The minimalist store design, with warm, earthy tones, reflects Milksha’s commitment to fresh ingredients and invites customers to relax and enjoy. Plus, all baristas are specially trained in Taiwan to perfect the craft.
Chris Chao, COO of Milksha Global, said, “We’re all about exceptional service, which is why our global customers keep coming back. We’re excited to bring that same experience to the Philippines.”
Milksha’s concept store is located on Level 2, Main Building of SM North EDSA in Quezon City. It is open from 10 a.m. to 10 p.m.